Tagged with Star Wars

Daily Dish: Disney-Lucasfilm Deal, Duracell’s Charging Station, and The Agency Product Myth

Daily Dish: Disney-Lucasfilm Deal, Duracell’s Charging Station, and The Agency Product Myth

Why the Disney-Lucasfilm deal is priceless By Tara Lachapelle and Christopher Palmeri – Washington Post “We fully expect that by joining forces with Disney, Lucasfilm will succeed in ways far beyond anything the company has ever experienced,” Lynne Hale, a spokeswoman for Lucasfilm, wrote in an e-mail. “Disney affords us endless new opportunities.” Read more… … Continue reading

Daily Dish 10-8-12: Disney’s Brand New Princesses, Red Bull’s Near-Space Jump, and Angry Birds Star Wars

Daily Dish 10-8-12: Disney’s Brand New Princesses, Red Bull’s Near-Space Jump, and Angry Birds Star Wars

Disney Rebrands Their Princesses to Encourage Girls to Achieve Their Goals Via Emma Hutchings – PSFK Disney has released an inspirational new video to celebrate the Princess inside every young girl. It rebrands “princess” by framing it in terms of bravery, trust, loyalty, kindness, generosity, compassion, standing up for oneself, and standing up for others. … Continue reading