Tagged with Sandy

Daily Dish: Disney-Lucasfilm Deal, Duracell’s Charging Station, and The Agency Product Myth

Daily Dish: Disney-Lucasfilm Deal, Duracell’s Charging Station, and The Agency Product Myth

Why the Disney-Lucasfilm deal is priceless By Tara Lachapelle and Christopher Palmeri – Washington Post “We fully expect that by joining forces with Disney, Lucasfilm will succeed in ways far beyond anything the company has ever experienced,” Lynne Hale, a spokeswoman for Lucasfilm, wrote in an e-mail. “Disney affords us endless new opportunities.” Read more… … Continue reading

Daily Dish: Post-Sandy Social Media Review

Daily Dish: Post-Sandy Social Media Review

We probably have seen newsjacking at its worse in the past few days as brands moved in on the trending topic with mixed results.  Digiday takes a brief look at Duracell and Barney’s while Adweek calls out American Apparel and Gap as a flat-out fail. On the general reach and impact of social media, Forbes reflects on the … Continue reading