‘Fighting Mad’ Anthony Bourdain Trashes Travel Channel Over Ad Integration By Jeanine Poggi – Ad Age More and more people are fast-forwarding through traditional commercials, Mr. Bourdain noted in his “Fighting Mad” post. “For this reason,” he wrote, “there’s pressure from networks to ‘integrate’ products into the body of the actual shows whenever possible: to … Continue reading
I Saw The Future Of Advertising And It’s Pretty Awesome By Rob Schwartz – Forbes Last week I had the distinct privilege of judging the Tomorrow Awards, an advertising award show dedicated to showing the future of communications, today…Now, I cannot reveal what won. But I will share a few pieces that point the way … Continue reading
Algorithm Can Predict the Next Big Trend on Twitter 5 Hours Before It Happens By Emma Hutchings – PSFK A team from MIT has created an algorithm that is faster and more accurate than the social network’s own. Read more… 7 Brands Helping Out Post-Sandy By Saya Weissman – Digiday We already showed you brands … Continue reading
Analyst: Hurricane Sandy to Cost Ad Industry $500 Million By Rupal Parekh – Ad Age The storm that hit the Northeast this week — and with it many companies in the media and ad space — has prompted the yanking of ads and a slowdown for many U.S. marketers in a key area of the … Continue reading
Why the Disney-Lucasfilm deal is priceless By Tara Lachapelle and Christopher Palmeri – Washington Post “We fully expect that by joining forces with Disney, Lucasfilm will succeed in ways far beyond anything the company has ever experienced,” Lynne Hale, a spokeswoman for Lucasfilm, wrote in an e-mail. “Disney affords us endless new opportunities.” Read more… … Continue reading
…we can’t focus on anything serious today. It’s Halloween! Here’s a trick. AT&T Ghostbombs Its Own TV Commercial for Halloween By Tim Nudd – Adweek How many ghouls did you spot? And here’s the treat. thinkLA Corporate Members Happy Halloween! Let’s check in on thinkLA corporate members and see what kind of shenanigans they are up … Continue reading
The 5 Big New Ways Facebook Laid The Groundwork For Making Money During Q3 2012 By Josh Constine – TechCrunch You probably won’t see the revenue bump in Facebook’s earnings report today from all its new monetization schemes. But with this quarter’s rollout of Gifts, a mobile ad network, app install ads, FBX, and Sponsored … Continue reading
Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant By Tim Nudd – Adweek Brands often freeze up when they’re criticized on Facebook. U.K. maxipad maker Bodyform makes the most of it. Long story short, a guy posted a comment on Facebook, hilariously, calling out Bodyform for false advertising. Instead of shying away, … Continue reading
6 Ways To Build Digital Products That Spark Creativity And Drive Innovation Engine By Victor Mathieux – Fast Company / Co.Design Just as responsibly designed physical spaces are healthy, humane places, digital tech should encourage users to do more than sit behind a glowing screen, argues Everest’s Victor Mathieux. Read more… The Connected Protagonist By Jon … Continue reading
We talked about Red Bull Stratos space jump earlier last week. Now that the jump happened, it’s time for a little follow up. Red Bull Stratos Shatters Records—And Traditional Notions Of Marketing By Teressa Iezzi – Fast Company / Co.Create “I know the whole world is watching now,” said Felix Baumgartner, at the edge of … Continue reading
