To Ban or Not to Ban: Is Asda’s ‘Mum’ Ad Sexist? By Shareen Pathak – Creativity Online British holiday ads are usually great. But not all of them are resulting in warm fuzzies this year. The Advertising Standards Authority is now investigating one ad, created by Saatchi & Saatchi for supermarket chain Asda, after it … Continue reading
IKEA AR App Shows Users How Furniture Would Look In Their Homes By Emma Hutchings – PSFK IKEA Now, developed by District Nerds, uses augmented reality to let you see how items from the catalog would look in your home. Read more… Keeping Viewers Distracted, With TV Commercials Slipping Through By Wayne Friedman – MediaPost … Continue reading
10 Top Digital Campaign by Auto Brands in the Creative Sandbox Archive By Aziz Ali – PSFK Digital properties are shaping up to demonstrate some of the most inspirational commercial work. That’s why Google has developed Creative Sandbox, a microsite housing a curated selection of work from the advertising industry for people to vote on. … Continue reading
The 5 Big New Ways Facebook Laid The Groundwork For Making Money During Q3 2012 By Josh Constine – TechCrunch You probably won’t see the revenue bump in Facebook’s earnings report today from all its new monetization schemes. But with this quarter’s rollout of Gifts, a mobile ad network, app install ads, FBX, and Sponsored … Continue reading
Top 10 Commercials of the Week: Oct. 5-12 By Melissa Hoffmann – Adweek Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks. Watch them all here. 10 Brands Doing Tumblr Right By Jennife Shore – Mashable We see our favorite brands come to life in commercials and on the Internet, … Continue reading
In our special Social TV edition, we have two different views on what social TV should become. Which way do you think social TV will go? Read on and share your thoughts below. Where Social TV Is Going Wrong — and How to Get It Right By Jeff Schroer – Ad Age Most social-TV aps … Continue reading
Reactions to the Facebook Commercial Opinions abound about the new existential-ish commercial for Facebook like Lance Ulanoff of Mashable who thinks “The Facebook Commercial Is All Kinds of Wrong“, and Adweek’s Tim Nudd who thinks the ad is gorgeous yet he’s not impressed. But you can hear the real story from Creativity Online’s Ann-Christine Diaz … Continue reading
Recognize that tune? The team at Deutsch LA put together a teaser video entitled “The Bark Side” to give fans something to look forward to during the Super Bowl. The anticipated spot follows in the success of last year’s Star Wars-centric commercial, “The Force,” which has over 48 million views on YouTube to date. The … Continue reading
