To Ban or Not to Ban: Is Asda’s ‘Mum’ Ad Sexist? By Shareen Pathak – Creativity Online British holiday ads are usually great. But not all of them are resulting in warm fuzzies this year. The Advertising Standards Authority is now investigating one ad, created by Saatchi & Saatchi for supermarket chain Asda, after it … Continue reading
‘Fighting Mad’ Anthony Bourdain Trashes Travel Channel Over Ad Integration By Jeanine Poggi – Ad Age More and more people are fast-forwarding through traditional commercials, Mr. Bourdain noted in his “Fighting Mad” post. “For this reason,” he wrote, “there’s pressure from networks to ‘integrate’ products into the body of the actual shows whenever possible: to … Continue reading
I Saw The Future Of Advertising And It’s Pretty Awesome By Rob Schwartz – Forbes Last week I had the distinct privilege of judging the Tomorrow Awards, an advertising award show dedicated to showing the future of communications, today…Now, I cannot reveal what won. But I will share a few pieces that point the way … Continue reading
Big Brands Are Pouring Money Into Their Own Custom News Sites By Max Nisen – Business Insider On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They’re producing videos, releasing interviews with top executives, and providing unique looks inside their organization on their … Continue reading
Have you voted today? We have! Since all eyes are on the election today, we thought we’d keep it light today at the Daily Dish. Speaking of following the election… 21 Can’t-Miss Election Day Digital Resources By Alex Kantrowitz – Forbes In just a few hours the polls will close and a winner of the … Continue reading
Algorithm Can Predict the Next Big Trend on Twitter 5 Hours Before It Happens By Emma Hutchings – PSFK A team from MIT has created an algorithm that is faster and more accurate than the social network’s own. Read more… 7 Brands Helping Out Post-Sandy By Saya Weissman – Digiday We already showed you brands … Continue reading
Analyst: Hurricane Sandy to Cost Ad Industry $500 Million By Rupal Parekh – Ad Age The storm that hit the Northeast this week — and with it many companies in the media and ad space — has prompted the yanking of ads and a slowdown for many U.S. marketers in a key area of the … Continue reading
Why the Disney-Lucasfilm deal is priceless By Tara Lachapelle and Christopher Palmeri – Washington Post “We fully expect that by joining forces with Disney, Lucasfilm will succeed in ways far beyond anything the company has ever experienced,” Lynne Hale, a spokeswoman for Lucasfilm, wrote in an e-mail. “Disney affords us endless new opportunities.” Read more… … Continue reading
We probably have seen newsjacking at its worse in the past few days as brands moved in on the trending topic with mixed results. Digiday takes a brief look at Duracell and Barney’s while Adweek calls out American Apparel and Gap as a flat-out fail. On the general reach and impact of social media, Forbes reflects on the … Continue reading
Facebook Studio: Announcing a New Pages Structure for Global Brands Every month people from around the world engage with their favorite brands on Facebook. Today we’re excited to announce Global Pages, a new structure that provides the best, localized experiences for a brand’s customers, available to all brands working with Facebook. Read more… 5 Things … Continue reading
