Daily Dish 10-22-12: YouTube’s New Algorithm, Overused Ad Actors, and Spooky Chocolate Eggs

YouTube Algorithm Change: ‘Time Watched’ Key to Higher Video Search Rankings

By Greg Jarboe – Search Engine Watch

YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time” has replaced “view count” in the YouTube algorithm.  If you missed the news, it wasn’t announced on the Official YouTube Blog. Instead, it was announced on the Official YouTube Partners and Creators Blog. Read more…


Can an Actor Be in Too Many Ads?

By Shareen Pathak – Advertising Age

The same actors are popping up more and more, shilling everything from toothpaste to cars, raising the potential to confuse consumers about which brand is being advertised. They might be so distracted trying to place the actor from another spot that they may not notice the brand being advertised — or worse, they may notice. Read more…

 


Tablets Driving Newspaper, Magazine Readership

Via MarketingProfs.com

Nearly two in five US tablet owners read newspapers or magazines via their device in the three-month period ended August 2012, and among them one in ten read such publications almost daily, according to data from the comScore TabLens service. Read more…


Halloween Countdown

Cadbury Screme Eggs Are Amusingly Rotten in Halloween Spots

By David Kiefaber – Adfreak

screme_egg

Cadbury has finally started recognizing Halloween with its Cadbury Screme Egg, and these three Canadian TV spots for it—by ad agency The Hive in Toronto—are as spooky as ads for candy eggs will allow.

Here’s our favorite of the bunch. See the rest…

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