Why Focus Groups Kill Innovation, From The Designer Behind Swiffer Innovation Engine
By Gianfranco Zaccai, co-founder and president, Continuum – Fast Company / Co.Design
“In my 40 years working in design and innovation, alongside some of the most brilliant minds in the business, I have never seen innovation come out of a focus group. Let me put it more strongly: Focus groups kill innovation. That’s both because of what they do and what they don’t do.”
The Aeron chair, the Swiffer, and the Reebok Pump–none of these breakthrough products would have gotten high marks from a focus group. Here, Zaccai lists four steps to take before introducing a design to the masses.
Is Pheed the New Twitter?
By Ilya Pozin – Forbes
Miley Cyrus seems to think so. As does Ashley Tisdale, David Guetta, Paris Hilton, Chris Brown, and thousands of others who have joined the site in a matter of days.
It’s pretty simple, if you allow influencers to charge for content, high quality content will be produced…Pheed makes money by taking half of the revenue, which covers bandwidth and storage, payment processing, and of course, Pheed’s profits. Read more…
Leveraging The Brand-Building Powers Of SEO
By Mark Purtell – MediaPost
There is often a power struggle within organizations as to how advertising dollars should be spent on branding versus SEO. Rather than fighting that tug of war for SEO budget, marketers can position SEO as part of their overall branding effort rather than a silo marketing channel. Read more…
Mirren + thinkLA: Making It Rain in L.A.
Join 200 of the best agencies in the business – as thinkLA and Mirren join forces for a premier west coast conference. Featuring more than 20 speakers, the conference will focus on agency business model innovation, compensation models, and how agencies can best capitalize on returning growth opportunities. Learn more…
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Seven Of The Worst Celebrity Ads Of The Last Seven Years
The sublimely awful Brad Pitt Chanel spot below sent Buzzfeed staff back to the archives for some more bad celeb ad turns.
Start with this. And then go on and enjoy this cringe worthy trip down the celebrity endorsement rabbit hole .