Daily Dish 10-17-12: Bodyform Owns Social Media, Target’s Holiday Strategy, and Introducing Inventioni.st

Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant

By Tim Nudd – Adweek

Brands often freeze up when they’re criticized on Facebook. U.K. maxipad maker Bodyform makes the most of it. Long story short, a guy posted a comment on Facebook, hilariously, calling out Bodyform for false advertising. Instead of shying away, Maxiform makes a video reply. Read more…

Here’s the Facebook post.

Facebook-Maxipad

Here’s the response.


Target Comes Out Swinging With Aggressive Holiday Marketing Strategy

By Natalie Zmuda – Advertising Age

target-big-dog-commercial

Target is leaving nothing to chance this holiday season, with a strategy focused on both the emotion of gift giving as well as competitive promotions that emphasize price. Read more…


thinkLA Corporate Member: Deutsch LA

Deutsch LA’s Twist on Agency Product Innovation

By Jack Marshall – Digiday

Digital agencies want to make products, and their brand clients say they want to “innovate.” But when the rubber hits the road, it’s rare that marketers dedicate any significant budget or attention to things like product development and experimentation.

Deutsch LA is trying to change that fact with a new division it’s calling Inventioni.st, which it hopes will help entice clients to dip their toes in the product-development waters with little risk, and at relatively little cost, by offering no obligation packages. The plan is to create an environment in which ideas and products can be created quickly, easily, and outside of the typical agency/client relationship and marketer campaign cycles. Read more…

Also check out the Inventioni.st announcement on Deutsch Blog.

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