Daily Dish 10-16-12: Tech that Sparks Creativity, The Connected Protagonist, and Insights from Motor City West

6 Ways To Build Digital Products That Spark Creativity And Drive Innovation Engine

By Victor Mathieux – Fast Company / Co.Design

Just as responsibly designed physical spaces are healthy, humane places, digital tech should encourage users to do more than sit behind a glowing screen, argues Everest’s Victor Mathieux. Read more…


The Connected Protagonist

By Jon Hamm, chief creative and innovation officer, Momentum Worldwide – Adweek

voice-connected-protagonist-hed-2012

To reach the content-hungry consumer, marketers need to shift their own role from star to supporting player. Read more…


thinkLA Corporate Member: Phenomblue

Driving Millennials: Insights From Motor City West

Via Phenomeblue’s blog

Last week, our director of strategy, Stephen, attended thinkLA ‘sMotor City West, Southern California’s premier automotive marketing event. How can the automotive industry—and by extension all industries—cater to Gen Y consumers, who collectively wield $200 billion of spending power? That’s where honest, entertaining, mind-blowingly original cross-platform experiences come in. Read more…

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