Top 10 Commercials of the Week: Oct. 5-12
By Melissa Hoffmann – Adweek
Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks. Watch them all here.
10 Brands Doing Tumblr Right
By Jennife Shore – Mashable
We see our favorite brands come to life in commercials and on the Internet, but Tumblr accounts give enthusiasts a one-of-a-kind look into the inner workings of their favorite companies. From shiny cars to stitched clothing, the gallery above looks into some of the most notable brands’ Tumblr accounts. Check them out.
The ‘Mobile-First’ Fallacy
By Jack Marshall – Digiday
Google first adopted the “mobile-first” mantra back in 2010. Facebook promptly followed suit. Now, it seems any company with a mobile audience is shouting about its “mobile-first” focus when it does little more than redesign its iPhone app.
It remains unclear what the term actually means, if anything. Publishers and marketers aren’t cutting back their investment in desktop experiences. Ad sales teams aren’t putting their desktop sales efforts on the back burner to chase mobile ads. Read more…
30-60 Sec Video Ads Tops Engagement; 1-2 Minutes Tops Viewing
By Jack Loechner – MediaPost
According to a recent Jun Group study, the vast majority of today’s online video advertising takes the form of 15-second pre-roll spots jammed in front of the video content that consumers are really after. At its core, opines the report, this is an interruptive practice that forces viewers to sit through something that’s likely unwelcome and irrelevant. Increasingly, consumers resent it. Read more…
From the article above, we found this in DisneyPixar Tumblr. Click to watch!