Daily Dish 10-8-12: Disney’s Brand New Princesses, Red Bull’s Near-Space Jump, and Angry Birds Star Wars

Disney Rebrands Their Princesses to Encourage Girls to Achieve Their Goals

Via Emma Hutchings – PSFK

Disney has released an inspirational new video to celebrate the Princess inside every young girl. It rebrands “princess” by framing it in terms of bravery, trust, loyalty, kindness, generosity, compassion, standing up for oneself, and standing up for others.

Red Bull’s Near-Space Jump Is Its Greatest Action Sports Exploit Yet

By Chris Smith – Forbes

…For billionaire Dietrich Mateschitz‘s Red Bull, tomorrow’s near-space jump is just the latest and greatest achievement fueled by the energy drink now ubiquitous in the action sports landscape. Go to Red Bull’s website and you’ll be met with images of mountain bikers, surfers and skydivers. Go to almost any action sports competition or showcase and you’ll run into Red Bull’s logo on signage, athlete equipment and, yes, plenty of the energy drink’s cans.  Read more…

Just in case you want to way up early tomorrow, you can stream the jump live here. Meanwhile, what the final preparation.

‘Angry Birds Star Wars’ Arrives Nov. 8

By Brian Anthony Herdnandez – Mashable

Angry Birds Star Wars

After teasing a hooded character with a lightsaber in a GIF on Tumblr last week, Rovio Entertainment unmasked the mystery figure Monday in a promo video for Angry Birds Star Wars…Naturally, the release will come with additional goodies such as plush toys and board games.  Read more…

2 thoughts on “Daily Dish 10-8-12: Disney’s Brand New Princesses, Red Bull’s Near-Space Jump, and Angry Birds Star Wars

  1. Pingback: Daily Dish 10-9-12: Lexus CinePrint, Facebook “Freemiums”, and Digital is the Future « thinkLA

  2. Pingback: Daily Dish 10-15-12: Red Bull Stratos, Toyota Endeavor, and A Lesson in Brand Consistency « thinkLA

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