Social Media Interactions May Influence Offline Behavior
By Laurie Sullivan – MediaPost
About 56% of consumers participating in a study analyzing how Twitter tweets, Facebook posts and Pinterest Pins influence offline behavior said they have never used a mobile app to help achieve a personal goal. Those changing their offline behavior based on an app relate more to topics on improving fitness and knowledge of specific subjects. Read more…
Digital Has an Ad Problem and Lots of Solutions
By Charlie Warzel – Adweek
“It’s an evolution, not a revolution, and now publishers have embraced the change,” said IAB head of brand initiatives Peter Minnium of the growing acceptance that digital needs real reinvention. Read more…
thinkLA Corporate Member: Collective
Collective: The Multi-screen Advertising Playbook
New technologies in the form of digital advertising linked to robust TV-viewing data, afford CMOs and their agencies the opportunity to harness the power of multi-screen advertising—turning a technology problem into a technology advantage. Read more and download your copy here…
An AE, A CD, and A Media Buyer Walk into A Bar…
Get ready to laugh your head off while supporting the MAT Program at Laughing MATters, our annual comedy night fundraiser event. The MAT (Multicultural Advertising Training) Program’s goal is to increase diversity at the highest levels of the advertising and marketing industry by developing internships for multicultural students.
Join us for an evening filled with food, prizes and laughs generated by some of the areas top up-and-coming comics. Get your tickets NOW!
Check out our highlights from last year’s event. Seriously, you don’t want to miss this.