50% of Consumers Value a Brand’s Facebook Page More Than Its Website
By Samantha Murphy – Mashable
Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever. Check out the full infographic.
Why Brands Love Apple’s Passbook
By Giselle Abramovich – Digiday
Your boarding passes, movie tickets, retail coupons and loyalty cards are now all in one place with Apple’s new operating system update. With Passbook, people can scan their iPhone or iPod touch to check in for a flight, get into a movie, and redeem a coupon. It’s Apple’s response to Google Wallet. Already big brands like Starbucks, Amex, Sephora and Target are embracing Passbook. Consumers are also embracing the technology. In the first day following iOS 6′s availability, Sephora’s Beauty Insider card was added to 17,000 users’ Passbooks. Twenty-four hours later, that number reached 20,000. Read more…
Do We Really Need Online Video GRPs?
By Daisy Whitney – MediaPost
The online video industry took a big step forward this week toward a measurement standard with the news that Nielsen had expanded the reach of its Online Campaign Ratings initiative with the addition of several new online ad platform partners. What if GRPs are no longer all that? What if the industry has already outpaced the effectiveness of GRPs? Read more…
And now you know…
Tomorrow is National Voter Registration Day
In 2008, 6 million Americans didn’t vote because they missed a registration deadline or didn’t know how to register. In 2012, we want to make sure no one is left out.
On September 25, 2012, volunteers, celebrities, and organizations from all over the country will “hit the streets” for National Voter Registration Day. This single day of coordinated ﬁeld, technology and media efforts will create pervasive awareness of voter registration opportunities–allowing us to reach tens of thousands of voters or more who we could not reach otherwise. Learn more…
Don’t forget to register to vote!