Among Top Retailers, Walmart Dominates Mobile Check-Ins
By J.J. Colao – Forbes
According to a report released by LocalResponse, a New York company that helps companies target customers based on social media sentiment and check-ins, Walmart captures nearly 40% of mobile check-ins via Foursquare, Twitter, Instagram, Pinterest and Yelp among the top ten U.S. retailers.
Social Data Moves Into Ad Targeting Role
By Laurie Sullivan – MediaPost
As brands struggle to identify the value and connections of Facebook Fans, engineers and developers at social media sharing, advertising and data companies like AddThis and Optimal have started to figure it out. The connections made apparent in data become the relationships between interest and intent to target ads online. AddThis sees it in social sharing, so it released a way to integrate offline data with online to better identify and target Web audiences during the purchase cycle. Read more…
thinkLA Corporate Member: TBWA\Chiat\Day
TBWA\Chiat\Day Wins two Sammy Awards
By Erika Schnitzer – Digiday
Congratulations thinkLA corporate member TBWA\Chiat\Day Los Angeles and Nissan North America who were given two Digiday Sammy Awards for Best Social Creative and Best Facebook Branding Campaign for the 370Z. The car company, along with its agency crowdsourced its fans’ expertise to build the Z track car. Fans voted on six different parts of the car, which was revealed at a Nissan Z enthusiast event. Read more…
So now you know…
Intelligent Popcorn Launcher Lobs Pieces Right Into Your Mouth
By Gabriel Beltrone – Adweek
You can read more or you can watch this must-have future agency toy in action.