Cole Haan Takes Advertising to the Streets
The footwear brand has been seen running wild around New York City. Here are a couple of reports on what they are doing.
Cole Haan Sells New Pumps Out Of A Food Truck
By Karen Summerson – PSFK
The brand has posted billboards, painted security gates and more creatively, advertises social events, where they set up shop in a food truck to sell the pumps on the curb. Their campaign even includes drag queens who entertain, dancing or mingling with customers. Read more…
Cole Haan’s Hashtag Marketing
By Saya Weissman – Digiday
Shoe brand Cole Haan has been in the process of creating a fresh, younger, hipper image. Its latest campaign, “Don’t Go Home,” encourages young people to stay out late, dance all night, and, most importantly, to use the hashtag, #DontGoHome. Read more…
Consumers Distrust Advertising: Trad Media Fares Better Than Digital
By Wayne Friedman – MediaPost
Consumers don’t generally “trust” advertising — but in certain advertising platforms combinations those trust numbers get better. The worst results, Nielsen says, are from “text ads on mobile phones,” which have a 71% “Don’t Trust Much/At All” score. Online banner ads hit a 64% number, which is also the same untrustworthy number for “ads on search engine results.” Read more…
thinkLA Corporate Member: RPA
Ad of the Day: Honda: Surprising Monsters Calling Home
By Sam Thielman – Adweek
Good-deed advertising is frequently a hard sell, but this is an adorable spot from RPA for Honda, showing the automaker secretly booking very very indie band Monsters Calling Home on Jimmy Kimmel Live as a thank-you for filming their cool-o music videos entirely inside Hondas.
Talk Like A Pirate Day
Thar Be Pirates Here!
Ter celebrate the glorrrious non-holiday of thar International Talk Like A Pirate day, the crew of thinkLA be thinkin’ yer need to re-live yer seafarin’ day on the Schmooze Cruise. Feast yer eyes!
Then yer better be singin’ the praise of the great Captain Jack Sparrow fer thar rest of thar day. (Salty language warning.)