L.A. Gets A New Ad School
By Shareen Pathak – Creativity
L.A.’s Loyola Marymount University has partnered with non-profit ad club thinkLA to launch The Institute of Modern Marketing, also known as the mSchool. The school is launching with a 14-week pilot course that starts today, called “The Future Will Not Be Televised: The New World of Branding and Advertising.” It promises a unique approach from other ad programs, with a focus on digital training, designed to prep next-gen ad talent to hit the ground running and shorten the job training cycle. Read more…
5 Reasons I Hate Facebook’s New Ads
By Michael Mothner – Inc.
While you were checked out at the beach last month, Facebook quietly released a new ad format that the company is dubbing “sponsored results.” The new ads will get inserted into the results dropdown in the Facebook search bar while you are still typing the name of the person, place, app, or company that you are looking for.
The new format does a disservice to both users and advertisers. Here are the details.
Infographic: The Astounding Power Of Pinterest
By Cliff Kuang – Fast Company: Design Daily
Pinterest has seen so much explosive growth that the natural question is: What next? Pay attention to the data, and you might be able to guess. Read more…
thinkLA Corporate Member: Resolution Media
Omnicom Launches Content Continuum To Optimize Brand Content
By Laurie Sullivan – MediaPost
Omnicom Media Group’s Resolution Media this week will launch Content Continuum, an interest-driven content marketing business unit, according to Heather Molina, managing director for the group. Molina told MediaPost the strategy creates a “newsroom approach” for brands to connect with consumers, based on relevant topics and content. The agency then optimizes the content within days, rather than months, continuously monitoring data across Web sites, search engines and social platforms to identify trending topics and user interests. Read more…