Daily Dish 9-12-12: Ad School, Facebook’s New Ads, Power of Pinterest, and Content Continuum

thinkLA news

L.A. Gets A New Ad School

By Shareen Pathak – Creativity

thinkLA - mSchool
L.A.’s Loyola Marymount University has partnered with non-profit ad club thinkLA to launch The Institute of Modern Marketing, also known as the mSchool. The school is launching with a 14-week pilot course that starts today, called “The Future Will Not Be Televised: The New World of Branding and Advertising.” It promises a unique approach from other ad programs, with a focus on digital training, designed to prep next-gen ad talent to hit the ground running and shorten the job training cycle. Read more…

5 Reasons I Hate Facebook’s New Ads

By Michael Mothner – Inc.

While you were checked out at the beach last month, Facebook quietly released a new ad format that the company is dubbing “sponsored results.” The new ads will get inserted into the results dropdown in the Facebook search bar while you are still typing the name of the person, place, app, or company that you are looking for.

The new format does a disservice to both users and advertisers. Here are the details.

Infographic: The Astounding Power Of Pinterest

By Cliff Kuang – Fast Company: Design Daily

Pinterest has seen so much explosive growth that the natural question is: What next? Pay attention to the data, and you might be able to guess.  Read more…

thinkLA Corporate Member: Resolution Media

Omnicom Launches Content Continuum To Optimize Brand Content

By Laurie Sullivan – MediaPost

Omnicom Media Group’s Resolution Media this week will launch Content Continuum, an interest-driven content marketing business unit, according to Heather Molina, managing director for the group.  Molina told MediaPost the strategy creates a “newsroom approach” for brands to connect with consumers, based on relevant topics and content. The agency then optimizes the content within days, rather than months, continuously monitoring data across Web sites, search engines and social platforms to identify trending topics and user interests. Read more…


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