Daily Dish 9-10-12: Bacon Barter, Geotargeted coupons, Content Exclusivity, and OMMA Awards

Bacon Barter

By Creativity Online

How good is Oscar Mayer’s Butcher Thick Cut Bacon? Is it good enough to take the place of cold, hard cash? 360i and Oscar Mayer are testing out America’s love for bacon through “The Great American Bacon Barter,” where Josh Sankey — penniless except for a trailer full of bacon, will drive across the country, from N.Y. to L.A., bartering pig fat in exchange for a night on someone’s couch, food, and drink. Read more…

The Latest Sales Weapon For Best Buy, Macy’s, And Walmart: Coupons Sent To Nearby Smartphones

By Neal Ungerleider – Fast Company

The Big Boxers recently signed on to test a new geotargeted coupon product that zaps deals to shoppers’ smartphones when they are near a store.  Read more…

thinkLA Corporate Member: OneScreen

Is Content Exclusivity Going Extinct? Redefining Agreements in the Current Digital Landscape

By Atul Patel, Chief Executive Officer and Founder, OneScreen – iMedia Connection

We’re living in an age where audiences expect content on demand from a variety of sources (cable networks, websites, blogs, apps) and devices beyond regular television (computers, smart phones, tablets, game consoles). Does this mean that exclusivity simply goes away, forcing the producers and aggregators to say goodbye to revenue and embrace the free exchange of content instead? The obvious answer is no. Content exclusivity will not go the way of VHS tapes. Instead, it will evolve to something much better, where everyone, including audiences, benefits.  Read more…

thinkLA Corporate Members Are Among the OMMA Awards Finalists

The OMMA Awards for Online Advertising Creativity were created in 2006 to honor those advertisers that push the potential of online advertising creative. On October 1, 2012 the annual OMMA Awards will return to New York for its seventh annual celebration of the industry’s finest talents and campaigns. Congratulations to thinkLA corporate members and OMMA Awards finalists AOL, Deustch LA, Ignited, and UM!

Show your support and vote for them today.

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