thinkLA Corporate member: Deutsch LA
These Are The 30 Most Creative People In Advertising Under 30
By Laura Stampler and Jim Edwards – Business Insider
Based on agency and peer nominations, along with our own research into awards, campaigns, and innovative potential, we came up with a list of the people you have to watch.” See the whole list here.
#1 on the list is Bud Caddell of Deutsch LA, thinkLA corporate member. As the site says, thank HIM for the Bark Side.
Rethinking The Mission-Oriented Brand
By Nicole Skibola – Fast Company: Exist Daily
Nonprofit executives are increasingly defining brand in for-profit language. This means that branding is playing a broader and more strategic role in an organization’s core performance, as well as an internal role in expressing an organization’s purposes, methods, and values. Read more…
How Romney Learned The Hard Truth About Promoted Hashtags
By Russell Brandom – BuzzFeed
In general, the backlash is always stronger than the intended message, usually by at least double — and the more ambiguous the hashtag, the easier it is to mock. In the case of #AreYouBetterOff, that’s bad news. Read more…
thinkLA Corporate Member: RPA
Not long ago Honda found the guy that owns the #FirstHonda (serial number one) ever made for the U.S. Take a look at his story that Honda and RPA put together.