Sorry, Marketers, You’re Doing Facebook Wrong By Todd Wasserman – Mashable If you’re looking to take a day off from posting on Facebook, choose Wednesday, but don’t rest on Sunday or you’ll miss the best opportunity of the week. That’s the advice from Buddy Media‘s “Strategies for Effective Wall Posts: A Timeline Analysis,” a report … Continue reading
In London, Kellogg’s Swaps Snacks for Tweets to #tweetshop By Emma Hall – Ad Age Global Kellogg’s is bridging the gap between social currency and real-life money by letting customers at a central London pop-up store pay for Special K Cracker Crisps with a tweet. Allowing consumers to spend their social currency isn’t just a … Continue reading
Sexy Myspace Redesign Makes Some Wish They Hadn’t Deleted Their Account in 2008 By Michael Learmonth & Rupal Parekh – Ad Age Now owned by an ad network and backed by Justin Timberlake, Myspace is getting a redesign that — dare we say it — is making Facebook look like it was designed by a … Continue reading
Insert in Print Edition of ‘EW’ Will Have a Live Twitter Feed By Todd Wasserman – Mashable Print magazines have been using LCD inserts with video since 2009, but the Oct. 5 edition of Entertainment Weekly is adding something new to the mix: A live Twitter feed. The magazine will sport an insert promoting the CW’s … Continue reading
50% of Consumers Value a Brand’s Facebook Page More Than Its Website By Samantha Murphy – Mashable Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever. Check out the full … Continue reading
Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads By Josh Constine – TechCrunch No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today at the Dreamforce conference it became clear, as Facebook ad chief David Fischer … Continue reading
Among Top Retailers, Walmart Dominates Mobile Check-Ins By J.J. Colao – Forbes According to a report released by LocalResponse, a New York company that helps companies target customers based on social media sentiment and check-ins, Walmart captures nearly 40% of mobile check-ins via Foursquare, Twitter, Instagram, Pinterest and Yelp among the top ten U.S. retailers. … Continue reading
Cole Haan Takes Advertising to the Streets The footwear brand has been seen running wild around New York City. Here are a couple of reports on what they are doing. Cole Haan Sells New Pumps Out Of A Food Truck By Karen Summerson – PSFK The brand has posted billboards, painted security gates and more … Continue reading
Twitter Redesigns Its Mobile UI, And Looks More Like Facebook By Mark Wilson – Fast Company – Co.Design New mobile apps from Twitter show that the company is bending toward the more visual web. Read more… Across the Pond Creative Swap: Swap your creative skills for a week Creative swap wants to engage creative agencies … Continue reading
thinkLA Corporate Member: Deutsch LA The Adweek 50 By Tony Case – Adweek The Adweek 50 is not merely a tally of the highest ranking, highest profile, highest paid execs (hasn’t Mark Zuckerberg topped enough lists already?). Rather, here we give props to the muscle men and women, those who won’t necessarily make the cover … Continue reading
