Daily Dish 8-22-12: Data Galore: Facebook, Pinterest, and Showrooming

How Big Is Facebook’s Data? 2.5 Billion Pieces Of Content And 500+ Terabytes Ingested Every Day

By John Constine – TechCrunch

Facebook revealed some big, big stats on big data to a few reporters at its HQ today, including that its system processes 2.5 billion pieces of content and 500+ terabytes of data each day. It’s pulling in 2.7 billion Like actions and 300 million photos per day, and it scans roughly 105 terabytes of data each half hour. Plus it gave the first details on its new “Project Prism”. Read more…

Pinterest Interest

By The Creative Group

Image: SocialBrite.org

Despite the virtual pinboard’s increasing popularity, however, a new survey by The Creative Group shows few organizations are ready to dive in just yet. Forty-four percent of advertising and marketing executives interviewed said they have no current interest in using Pinterest for business purposes. Only 7 percent reported they’re already using it, and another 10 percent said they intend to join the online pinboarding community. Read more…

Showrooming All Along The Way

By Chuck Martin – MediaPost

The impact of mobile on retailing extends well beyond the in-store experience. Much of the current research understandably focuses on the effects of “showrooming,” when a customer shops at a physical retailer but then buys via mobile either online or from a competing store. Read more…

thinkLA Corporate Member: PulsePoint

The Shortest Distance From Data To Insights

By Karl W. Lendenmann, Ph.D., vice president of marketing and analytics, PulsePoint.

In our rapidly evolving world of marketing analytics, especially with the daily articles on “Big Data” streams, predictive analytics and real-time reporting, many of us forget to consistently apply the basics we’ve learned from our research and analytics. Read more…

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