Like most of the rest of the world, we at thinkLA are excited for SHARK WEEK! Check out the team effort by thinkLA members Discovery and DeutschLA on their toothy promo for Volkswagen… read more
What Brands Really Think of Agencies
by Brian Morrissey – Digiday
Over the past six months, Digiday has used the Confessions series to spark honest conversations about the tough issues in the industry. We are trying something new with an offshoot of this effort that we’re calling “What Brands Really Think.” The digital media industry is not short on those who freely offer their opinions, but it is rare to hear the true opinions of those who control the purse strings — and make the entire system operate. We spoke to a pair of high-level executives at Fortune 100 brands to get their opinion on agencies — the good, the bad and the ugly. In future installments, we’ll widen our pool of brand execs and address other issues, including their needs from publishers, how they feel about Facebook and what internal tensions keep brands from moving faster in digital media… read more
Olympics Generated 150 Million Tweets
by Todd Wasserman – Mashable
The 2012 Olympics in London generated 150 million tweets and Jamaican sprinter Usain Bolt ran away with a big share of them, according to Twitter.
The social network, assessing the 16-day event, found that Bolt’s 200m and 100m races prompted the most chatter during the Games. The former netted more than 80,000 tweets per minute while the former generated more than 74,000 TPMs as they’re known in Twitter’s headquarters… read more
And for today’s dose of humility…
Only 2% of People Can Multitask Successfully [INFOGRAPHIC]
by Matt Petronzio – Mashable
Pride yourself on multitasking? You may need to take a closer look at how you tackle your to-do list.
Despite the numerous gadgets and apps that help us get through our days, research suggests that only 2% of people can multitask effectively. As for the remaining 98%? They’re actually lessening their productivity without even realizing it… read more