Daily Dish 8-9-12: Customer Loyalty, Twitter Boom, and California Cows

5 Ways to Take Customer Loyalty to the Next Level

By Joanna Lord – Entrepreneur

Since customer loyalty can be critical to making a sale, ask yourself what you’re doing to cultivate it. When was the last time you spent money or resources on making your customers feel appreciated? Many might argue that a focus on customer appreciation isn’t just a best practice — it could mean the difference between failure and survival in today’s word-of-mouth driven economy. …read more

Twitter’s Succès De Scandale: Olympics Suspension Fiasco Drove Signups

By Josh Constine – TechCrunch

There’s no such thing as bad publicity. A source tells TechCrunch that mainstream news mentions of the temporary suspension of an NBC Olympics coverage tweeter / hater gave Twitter’s signup rate a boost. The same source revealed that the debacle led to internal communication within Twitter, describing the scandal as having a silver lining: “A good thing”. …read more

Ad of the Day: California Dairy

By Emma Bazilian – AdWeek

The latest installment in the so-called “dairy wars” comes from California, which has brought back its famous talking cows from Deutsch L.A. for a new campaign pushing the Real California Milk and Real California Cheese brands. Titled “Friends,” the first new 30-second spot—directed by Fred Savage of Wonder Years fame—uses a loquacious cow to implore consumers to make California milk and cheese a part of their family. …read more

Deustch L.A. is a thinkLA corporate member


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