Daily Dish 8-7-12: Women dominating social media, when food trucks attack, & what’s the Buzzfeed?

Women Win Facebook, Twitter, Zynga; Men Get LinkedIn, Reddit [INFOGRAPHIC]

by Chris Taylor – Mashable

When it comes to the sexes on social media, there are a few places where the battle lines seem settled. It probably won’t surprise you to learn, for example, that men are from Google+ and women are from Pinterest.

But when it comes to the two dominant social networks — Facebook and Twitter — you may be shocked to discover that women are now in the majority on both services. Not only that, but they’re posting far more frequently on Facebook than their slowpoke male counterparts can manage…  read more

Sizzler Has a Food Truck. Sorry, Hipsters: How a hot local trend became a marketing vehicle for national chains

by Greg Beato – AdWeek

When the USA Today food columnist recently documented America’s worst culinary trends for Forbes, he placed food trucks at the top of the list, beating out such abominations as TV cooking competitions, gastropubs and restaurants named for (but rarely featuring the actual cooking of) celebrity chefs…
read more

How Buzzfeed Won Over Madison Avenue

by Josh Sternberg – Digiday

For a site that’s been around for six years, Buzzfeed’s had quite a run recently, thanks to skyrocketing traffic growth, a knack for knowing that the world wants to watch a 31-year-old video of a man try to perform the uneven bars, and an ambitious plan to upend what it means to be a media company… read more

Universal McCann is a thinkLA Corporate Member


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