NBC: Nearly half of Olympics streams are from mobile, tablet
by Robert Andrews – paidContent
Almost half of the internet video NBC is serving this Olympics is going to mobiles and tablets. That’s a watershed for portable TV. But what happens when at-home internet TV becomes commonplace…? read more
Tweeting Truck Lands on Mars, Internet Explodes With Joy
by Chris Taylor – Mashable
Overcoming its “seven minutes of terror” — and winning the hearts of geeks worldwide — the 2,000 lb. NASA Curiosity Rover landed on Mars at 1:39am, early Monday morning EST.
“We’re on Mars again,” said the exhilirated NASA chief, Charles Bolden. “It’s just absolutely incredible. It doesn’t get any better than this.”
Much of the Twittersphere agreed with him — especially as the Curiosity Rover’s official account was live-tweeting the whole landing, writing in what you might well call the voice of the Internet. The first surface-based missive from what many users were calling the “tweeting truck” was this gem…
I’m safely on the surface of Mars. GALE CRATER I AM IN YOU!!!
— Curiosity Rover (@MarsCuriosity) August 6, 2012
What Do Social Media Users Know About the Olympics? [INFOGRAPHIC]
by Charlie White – Mashable
Are you an Olympics expert? If you’re like the 500 social media users who responded to Lab42′s market research, you might be surprised how little Americans know about the Olympic Games.
For instance, is one of the Olympic rings orange? What does the word “Olympiad” mean? Of course, you’ll know which sport Michael Phelps competes in, and perhaps you’ll be wondering what happened to the 7% of people who had no idea… read more