Daily Dish 7-27-12: Olympics Ads, Google Fiber, Millennials, Future of Digital Ads & Siri’s Misdiagnosis

Hello, the Olympics! Are we ready for 2-week(ish) of frantic internet browsing for scores and medal counts and sleep deprivation from odd-hour live broadcast? (Thank you NBC for doing it live this time around!)  U-S-A! U-S-A!

I guess at least one of us is excited. 🙂

As for the rest of you, enjoy the nuggets of news and have a great weekend!

Today on the Daily Dish:

The 12 Best Ads of The 2012 Olympics

By Meg Carter – Fast Company Co.Create

Find out which brands have already ascended the podium in the advertising events at London 2012. …read more

The economics of Google Fiber and what it means for U.S. broadband

By Stacey Higginbotham – GigaOM

thinkLA corporate member Google launched its fiber-to-the-home gigabit network Thursday in Kansas City, KansasMo. and it wants everyone to know that this network isn’t a charity case. Several Google executives at the event were very clear that delivering gigabit internet access over fiber for $70 a month (and even free 5 Mbps fiber) is a business that will not only help advance Google’s consumer goals, but also make it money. …read more

How Agencies Court Millennials

By Jack Marshall – Digiday

Competition for digital talent with technology companies, startups, and even publishers is already fierce, and agencies are acutely aware of the importance of accommodating the needs and demands of their Gen-Y candidates. That means being patient with the latest generation’s quirks. …read more

OpenX CEO Discusses Digital Ad Platform, Exchange

With Jon Erlichman – Bloomberg Television’s “Bloomberg West”

Watch Timothy Cadogan, chief executive officer of OpenX Technologies Inc., a thinkLA corporate member, talks about the digital advertising industry.

Siri Misidentifies Poison Ivy as Poison Oak in Apple Print Ad

By David Kiefaber – Ad Freak



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