Daily Dish for June 18, 2012

It’s Monday already?? Better get your dose of Daily Dish in before you leave work!

We scour the Interwebs to bring you random happenings and news… so you don’t have to!
Today on the Daily Dish:

Twitter Hires LinkedIn Pro To Improve Real-Time Search, Ads

by Laurie Sullivan – MediaPost

Marketers have continually questioned Twitter’s ability to produce a viable search engine. They may soon get their answer. John Wang, former search engineer at LinkedIn, joined the real-time social marketing site to work on the “next generation Twitter search infrastructure” as a software engineer working on open source projects… read more

Americans Watched Record 10 Billion Online Video Ads in May

by Joshua Cohen – Mashable/Tubefilter

Americans viewed an all-time high of 10.076 billion online video ads during the 31 days of May, according to comScore’s latest numbers… read more

How Big Brands Create Social Media Campaigns

by Todd Wasserman – Mashable

Ad execs who work for brands that regularly advertise during the Super Bowl often say they begin planning for the following year shortly after the winning team heads to the locker room. But for Fiat, it only took a mere five to six weeks to put together a social media campaign built around its Super Bowl ad… read more

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