Daily Dish for June 8, 2012

thinkLA’s Interactive Awards Gala was last night… Click HERE for a full list of award winners and finalists.

We scour the Interwebs to bring you random happenings and news… so you don’t have to!
Today on the Daily Dish:

Some of the more fun tweets from last night’s event, #ItsYourShow…

Your Social Influence and Why Marketers Care About It

by Michael Silberman – Mashable

From shopping rewards to Facebook “likes,” we all generate treasure troves of data for businesses and anyone else interested in our time or money. Klout is just one company that mines this data with the aim of helping a user – along with businesses and organizations — understand how “influential” he or she is… read more

Where Social Media Fits in the Marketing Mix

by Mikal E. Belicove – Entrepreneur

The marketing mix has traditionally been made up of the “four Ps”: product, price, place and promotion. With social media, a fifth P — participation — has emerged… view the video


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