Daily Dish for June 6, 2012

We scour the Interwebs to bring you random happenings and news… so you don’t have to!
Today on the Daily Dish:

Labatt learns a harsh lesson in social media marketing over Magnotta photo flap

by Jeff Beer – Canadian Business

Labatt Breweries quickly learned a brutal lesson in social media marketing and PR after a legal threat against the Montreal Gazette, over the paper’s use of a photo depicting accused killer Luka Magnotta holding a bottle of Blue, transformed into a Twitter backlash mocking the beer company… read more

How Obama’s Top Copywriter Does Marketing Right

by Lisa Nirell – FastCompany

President Obama’s campaign manager Jim Messina is one of the best copywriters I’ve ever seen. Here’s what you can learn from him… read more

Wimpys: “Braille Burger”

by Rob Schwartz – Metal Potential

The UK-based burger chain, whose name is inspired by J.Wellington Wimpy from Popeye cartoons, has just concocted a rather interesting experiment. Namely, what if you let blind people experience Wimpy burgers with more than their taste buds…? read more and view the video

Solve Media Replaces CAPTCHA With Brand Tags

by Gavin O’Malley – MediaPost

Albeit a practical security tool, CAPTCHAs have long been the bane of consumers as well as engagement-obsessed publishers. Turning the little obstacles into assets, however, Solve Media will now help brands use CAPTCHAs as mini research and branding tools… read more

CIA Looks to Adland for Help With Talent Recruitment

by Rupal Parekh – Ad Age

The highly secretive organization has reached out to big shops on Madison Avenue to evaluate whether they may be suited for working with the CIA down the road on its recruitment advertising campaigns… read more


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