SANTA MONICA, Calif. – (January 23, 2012) – With years of experience creating and delivering integrated marketing communications for the travel industry, The Phelps Group announces it has been selected as agency of record for Luxury Link Travel Group, a longtime leader in high-end, high-value travel experiences. The agency will support the company’s strategic marketing planning and execution, branding and media relations.
In addition to its flagship LuxuryLink.com website featuring exclusive experiences for sophisticated travelers at five-star hotels around the world, Luxury Link operates FamilyGetaway.com, offering vacation deals for families and groups and Vacationist.com (in conjunction with Travel + Leisure), an exclusive private sale site that offers members-only rates on upscale hotels and resorts.
“Luxury Link has connected sophisticated travelers with world-class luxury vacations at incredibly low prices for 15 years, and we were looking for just the right agency to help us effectively reach our unique targets,” said Luxury Link Travel Group President Diane McDavitt. “The Phelps Group has a deep understanding of the travel industry and our customers, and how important it is to align to brand ideals in all communications to speak with one voice. We look forward to exploring new opportunities to expand on our success.”
Celebrating 30 years of achievement, The Phelps Group has created great work for a range of best-in-class travel companies, including Tahiti Tourisme North America, Air Tahiti Nui, Malaysia Airlines, Fairmont Hotels & Resorts, Club Med, Crystal Cruises, Starwood Hotels, Switzerland Tourism, Dubai Tourism & Commerce, eurovacations.com, Hong Kong Tourist Association and La Quinta Resort and Club.
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About The Phelps Group:
Based in Santa Monica, CA, The Phelps Group is one of the largest independent marketing communications agencies on the West Coast and is recognized as one of L.A.’s “Best Places to Work.” Due to its organizational model, the company is recognized for its ability to truly integrate marketing strategies, public relations, on- and off-line advertising, promotions and Hispanic communications. Its clients, most of which are leaders in their industries, include, Capital Source Bank, City of Hope, Dunn-Edwards Paints, Luxury Link, Monrovia Nursery, Panasonic Public Storage, Tahiti Tourisme, Whole Foods Market and zpizza.
About Luxury Link Travel Group:
Luxury Link Travel Group is a leader in online travel and offers unique vacation experiences at a world-class collection of selected hotels and resorts. Since 1997, the company’s unique partnerships with travel suppliers worldwide have enabled the site to offer premium vacation experiences to consumers, at the best values available anywhere. The company operates three websites — www.luxurylink.com, featuring exclusive experiences for sophisticated travelers at five-star hotels around the world, at up to 65 percent off; www.familygetaway.com, presenting dream vacation packages specially tailored for families and groups of all sizes; and www.vacationist.com, in conjunction with Travel + Leisure, an exclusive private sale site offering limited-time deals on stays at extraordinary hotels and resorts. Luxury Link Travel Group pioneered the luxury travel auction model with its first auction in 1999. The company is privately owned and managed by e-commerce and online travel veterans, with offices in Los Angeles and New York.