Volkswagen 2012 Super Bowl Teaser: The Bark Side

Recognize that tune? The team at Deutsch LA put together a teaser video entitled “The Bark Side” to give fans something to look forward to during the Super Bowl. The anticipated spot follows in the success of last year’s Star Wars-centric commercial, “The Force,” which has over 48 million views on YouTube to date.

The video below is not part of the actual 60-second spot that will be aired during the game. The Bark Side teaser was created to hint toward some of the exciting elements and characters that will be in the Super Bowl spot. The teaser aired on ABC’s “The Middle” last night, January 18th, at 8pm EST. Keep an eye out for the 2012 Game Day commercial in the coming weeks. This year’s ad will continue to build on Volkswagen’s brand heritage of ‘human stories, told simply.’

What do you hope to see in the upcoming Game Day spot?


Title: “The Bark Side” :60
Date:  January 18, 2012
Shoot Location: Los Angeles, CA

Agency: Deutsch LA
Mark Hunter, Chief Creative Officer
Michael Kadin, Group Creative Director
Matt Ian, Group Creative Director
Jerome Austria, Group Creative Director
Kate O’Connor, Art Director
Donna Ko, Copywriter
Vic Palumbo, Director of Integrated Production
Victoria Guenier, Director of Broadcast Production
Emma Johnson, Associate Integrated Producer

Client: Volkswagen Group of America
Tim Mahoney, Chief Product and Marketing Officer
Brian Thomas, General Brand Marketing Manager
Eric Wilson, Brand Marketing & Diversity Communications Manager

Production Company: Caviar
•  Keith Schofield, Director
•  Michael Sagol, Executive Producer
•  Jasper Thomlinson, Executive Producer
•  Eri Noguchi, Head of Production
•  Eric Brown, Producer

Editorial: Union Editorial
Nicholas Wayman-Harris, Editor
Josh Hayes, Assistant Editor
Tyler Nelson, Assistant Editor
Michael Raimondi, President/Executive Producer
Joe Ross, Senior Producer

Music Design/Licensed Music Tracks: Endless Noise
Jeff Elmassian, Composer/Arranger, Creative Director
Andy Rehfeldt, Composer/Arranger
Grant Cornish, Music and Sound Engineer
Mary Catherine Finney, Producer

Post Facility: Resolution LA
Michael Raimondi, President/Executive Producer
Todd Iorio, VFX Supervisor
Joe Ross, Senior Producer
Ben Looram, Flame Artist
Evan Guidera, Flame Artist
Chris Moore, Flame Artist

Audio Post Company: Lime Studios
Mark Meyhaus, Mixer/Owner
Matt Miller, Assistant Mixer
Jessica Locke, Producer

Color Correction: Company 3
Dave Hussey, Colorist

Special Effects Company: Method Studios
Claus Hansen, Creative Director/Sr Flame Artist
Robert Owens, Executive Producer
Stephanie Allis, Producer

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