Recognize that tune? The team at Deutsch LA put together a teaser video entitled “The Bark Side” to give fans something to look forward to during the Super Bowl. The anticipated spot follows in the success of last year’s Star Wars-centric commercial, “The Force,” which has over 48 million views on YouTube to date.
The video below is not part of the actual 60-second spot that will be aired during the game. The Bark Side teaser was created to hint toward some of the exciting elements and characters that will be in the Super Bowl spot. The teaser aired on ABC’s “The Middle” last night, January 18th, at 8pm EST. Keep an eye out for the 2012 Game Day commercial in the coming weeks. This year’s ad will continue to build on Volkswagen’s brand heritage of ‘human stories, told simply.’
What do you hope to see in the upcoming Game Day spot?
FULL CREDITS
Title: “The Bark Side” :60
Date: January 18, 2012
Shoot Location: Los Angeles, CA
Agency: Deutsch LA
• Mark Hunter, Chief Creative Officer
• Michael Kadin, Group Creative Director
• Matt Ian, Group Creative Director
• Jerome Austria, Group Creative Director
• Kate O’Connor, Art Director
• Donna Ko, Copywriter
• Vic Palumbo, Director of Integrated Production
• Victoria Guenier, Director of Broadcast Production
• Emma Johnson, Associate Integrated Producer
Client: Volkswagen Group of America
• Tim Mahoney, Chief Product and Marketing Officer
• Brian Thomas, General Brand Marketing Manager
• Eric Wilson, Brand Marketing & Diversity Communications Manager
Production Company: Caviar
• Keith Schofield, Director
• Michael Sagol, Executive Producer
• Jasper Thomlinson, Executive Producer
• Eri Noguchi, Head of Production
• Eric Brown, Producer
Editorial: Union Editorial
• Nicholas Wayman-Harris, Editor
• Josh Hayes, Assistant Editor
• Tyler Nelson, Assistant Editor
• Michael Raimondi, President/Executive Producer
• Joe Ross, Senior Producer
Music Design/Licensed Music Tracks: Endless Noise
• Jeff Elmassian, Composer/Arranger, Creative Director
• Andy Rehfeldt, Composer/Arranger
• Grant Cornish, Music and Sound Engineer
• Mary Catherine Finney, Producer
Post Facility: Resolution LA
• Michael Raimondi, President/Executive Producer
• Todd Iorio, VFX Supervisor
• Joe Ross, Senior Producer
• Ben Looram, Flame Artist
• Evan Guidera, Flame Artist
• Chris Moore, Flame Artist
Audio Post Company: Lime Studios
• Mark Meyhaus, Mixer/Owner
• Matt Miller, Assistant Mixer
• Jessica Locke, Producer
Color Correction: Company 3
• Dave Hussey, Colorist
Special Effects Company: Method Studios
• Claus Hansen, Creative Director/Sr Flame Artist
• Robert Owens, Executive Producer
• Stephanie Allis, Producer
