Algorithm Can Predict the Next Big Trend on Twitter 5 Hours Before It Happens By Emma Hutchings – PSFK A team from MIT has created an algorithm that is faster and more accurate than the social network’s own. Read more… 7 Brands Helping Out Post-Sandy By Saya Weissman – Digiday We already showed you brands … Continue reading »
Why Focus Groups Kill Innovation, From The Designer Behind Swiffer Innovation Engine By Gianfranco Zaccai, co-founder and president, Continuum – Fast Company / Co.Design “In my 40 years working in design and innovation, alongside some of the most brilliant minds in the business, I have never seen innovation come out of a focus group. Let me … Continue reading »
Coca-Cola Vending Machine Makes Customers Dance For A Drink By Karen Summerson – PSFK A theater complex in Korea set up the machine and watched as customers became enthralled and showed off their best dance routines. Passer-by’s were invited to mimic dance moves that were shown on the screen and even those who weren’t great still got … Continue reading »
Digital Bottle Cap Augurs The Internet Of Alcohol-Based Things By: Meg Carter – Fast Company – Co.Create London-based Work Club’s latest project offers a chance to start an evening out on the town with friends with, quite literally, a bang. The digital agency’s new work for Strongbow Gold Cider is a digitally connected bottle cap … Continue reading »
Social Media Interactions May Influence Offline Behavior By Laurie Sullivan – MediaPost About 56% of consumers participating in a study analyzing how Twitter tweets, Facebook posts and Pinterest Pins influence offline behavior said they have never used a mobile app to help achieve a personal goal. Those changing their offline behavior based on an app … Continue reading »
In London, Kellogg’s Swaps Snacks for Tweets to #tweetshop By Emma Hall – Ad Age Global Kellogg’s is bridging the gap between social currency and real-life money by letting customers at a central London pop-up store pay for Special K Cracker Crisps with a tweet. Allowing consumers to spend their social currency isn’t just a … Continue reading »
Sexy Myspace Redesign Makes Some Wish They Hadn’t Deleted Their Account in 2008 By Michael Learmonth & Rupal Parekh – Ad Age Now owned by an ad network and backed by Justin Timberlake, Myspace is getting a redesign that — dare we say it — is making Facebook look like it was designed by a … Continue reading »
Insert in Print Edition of ‘EW’ Will Have a Live Twitter Feed By Todd Wasserman – Mashable Print magazines have been using LCD inserts with video since 2009, but the Oct. 5 edition of Entertainment Weekly is adding something new to the mix: A live Twitter feed. The magazine will sport an insert promoting the CW’s … Continue reading »
Twitter Redesigns Its Mobile UI, And Looks More Like Facebook By Mark Wilson – Fast Company – Co.Design New mobile apps from Twitter show that the company is bending toward the more visual web. Read more… Across the Pond Creative Swap: Swap your creative skills for a week Creative swap wants to engage creative agencies … Continue reading »
How Twitter Users Are Memorializing 9/11 By Alex Fitzpatrick – Mashable To commemorate those lost in the September 11, 2001 attacks that occurred 11 years ago on Tuesday, many Twitter users spent the morning sharing details about where they were when they first heard the fateful news. Read more… 40 Incredible Pictures Of One World … Continue reading »
