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Tagged with thinkLA …
Daily Dish: We lost our heads…
…we can’t focus on anything serious today. It’s Halloween! Here’s a trick. AT&T Ghostbombs Its Own TV Commercial for Halloween By Tim Nudd – Adweek How many ghouls did you spot? And here’s the treat. thinkLA Corporate Members Happy Halloween! Let’s check in on thinkLA corporate members and see what kind of shenanigans they are up … Continue reading »
Daily Dish 10-19-12: Focus Groups vs. Innovation, Pheed vs. Twitter, and 7 Years of Bad Ads
Why Focus Groups Kill Innovation, From The Designer Behind Swiffer Innovation Engine By Gianfranco Zaccai, co-founder and president, Continuum – Fast Company / Co.Design “In my 40 years working in design and innovation, alongside some of the most brilliant minds in the business, I have never seen innovation come out of a focus group. Let me … Continue reading »
Daily Dish 10-16-12: Tech that Sparks Creativity, The Connected Protagonist, and Insights from Motor City West
6 Ways To Build Digital Products That Spark Creativity And Drive Innovation Engine By Victor Mathieux – Fast Company / Co.Design Just as responsibly designed physical spaces are healthy, humane places, digital tech should encourage users to do more than sit behind a glowing screen, argues Everest’s Victor Mathieux. Read more… The Connected Protagonist By Jon … Continue reading »
Daily Dish 10-2-12: Social Media In Real Life, Digital Solutions, and Multi-screen Playbook
Social Media Interactions May Influence Offline Behavior By Laurie Sullivan – MediaPost About 56% of consumers participating in a study analyzing how Twitter tweets, Facebook posts and Pinterest Pins influence offline behavior said they have never used a mobile app to help achieve a personal goal. Those changing their offline behavior based on an app … Continue reading »
Daily Dish 9-28-12: Doing Facebook Wrong, Curing Content-Creation Madness, and AdJam Champion
Sorry, Marketers, You’re Doing Facebook Wrong By Todd Wasserman – Mashable If you’re looking to take a day off from posting on Facebook, choose Wednesday, but don’t rest on Sunday or you’ll miss the best opportunity of the week. That’s the advice from Buddy Media‘s “Strategies for Effective Wall Posts: A Timeline Analysis,” a report … Continue reading »
Daily Dish 9-27-12: Kellogg’s London Tweetshop, Facebook Is Tracking Your Purchase, and AdJam!
In London, Kellogg’s Swaps Snacks for Tweets to #tweetshop By Emma Hall – Ad Age Global Kellogg’s is bridging the gap between social currency and real-life money by letting customers at a central London pop-up store pay for Special K Cracker Crisps with a tweet. Allowing consumers to spend their social currency isn’t just a … Continue reading »
Daily Dish 9-26-12: Sexy New Myspace, Useful View-throughs, and AMC Theaters vs. Oreo
Sexy Myspace Redesign Makes Some Wish They Hadn’t Deleted Their Account in 2008 By Michael Learmonth & Rupal Parekh – Ad Age Now owned by an ad network and backed by Justin Timberlake, Myspace is getting a redesign that — dare we say it — is making Facebook look like it was designed by a … Continue reading »
Daily Dish 9-12-12: Ad School, Facebook’s New Ads, Power of Pinterest, and Content Continuum
thinkLA news L.A. Gets A New Ad School By Shareen Pathak – Creativity L.A.’s Loyola Marymount University has partnered with non-profit ad club thinkLA to launch The Institute of Modern Marketing, also known as the mSchool. The school is launching with a 14-week pilot course that starts today, called “The Future Will Not Be Televised: … Continue reading »
Daily Dish 8-29-12: Google+ For Business, Scheduled Tweets, BIC Boo-boo, and Ecce Homo
A friend sent this to us last night. Yep. That sums it up. And now, the news… thinkLA Corporate Member: Google Google Enters The Social Enterprise With Public Debut Of Google+ For Businesses, Free Through 2013 By Sarah Perez – TechCrunch Following moves that began last October, when Google began allowing Google Apps users access … Continue reading »
