Jerome Austria, Creative Director of “The Bark Side,” Joins Deutsch LA as Group Digital Creative Director

February 16, 2012 — Deutsch LA announced today that Jerome Austria, the creative force behind the online video sensation “The Bark Side,” has joined the agency as EVP, group digital creative director for Volkswagen. Austria was co-executive director of Wieden+Kennedy NY before joining Deutsch LA on a freelance basis in 2011. “Jerome is one of … Continue reading »

Volkswagen 2012 Super Bowl Teaser: The Bark Side

Recognize that tune? The team at Deutsch LA put together a teaser video entitled “The Bark Side” to give fans something to look forward to during the Super Bowl. The anticipated spot follows in the success of last year’s Star Wars-centric commercial, “The Force,” which has over 48 million views on YouTube to date. The … Continue reading »