Facebook is stirring things up this week. We thought we should round up some good bits for you. Facebook Rolling Out Pages-Only Feed By Tim Petersen – Adweek Amid the marketer outcry over their page posts reaching fewer News Feeds, Facebook said today that is has begun rolling out a “Pages Only” News Feed that … Continue reading »
I Saw The Future Of Advertising And It’s Pretty Awesome By Rob Schwartz – Forbes Last week I had the distinct privilege of judging the Tomorrow Awards, an advertising award show dedicated to showing the future of communications, today…Now, I cannot reveal what won. But I will share a few pieces that point the way … Continue reading »
The Image Economy Cometh: Why Instagram’s New Profile Pages Are A Big Deal By Samuel Rosen – MediaPost At first glance, it seems like a relatively “lite” launch: similar to Facebook’s timeline release, you get a big image above your head (comprised of a composite of your photos), seven randomly selected recent images (sorry, no … Continue reading »
Big Brands Are Pouring Money Into Their Own Custom News Sites By Max Nisen – Business Insider On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They’re producing videos, releasing interviews with top executives, and providing unique looks inside their organization on their … Continue reading »
We probably have seen newsjacking at its worse in the past few days as brands moved in on the trending topic with mixed results. Digiday takes a brief look at Duracell and Barney’s while Adweek calls out American Apparel and Gap as a flat-out fail. On the general reach and impact of social media, Forbes reflects on the … Continue reading »
Facebook Studio: Announcing a New Pages Structure for Global Brands Every month people from around the world engage with their favorite brands on Facebook. Today we’re excited to announce Global Pages, a new structure that provides the best, localized experiences for a brand’s customers, available to all brands working with Facebook. Read more… 5 Things … Continue reading »
Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant By Tim Nudd – Adweek Brands often freeze up when they’re criticized on Facebook. U.K. maxipad maker Bodyform makes the most of it. Long story short, a guy posted a comment on Facebook, hilariously, calling out Bodyform for false advertising. Instead of shying away, … Continue reading »
In our special Social TV edition, we have two different views on what social TV should become. Which way do you think social TV will go? Read on and share your thoughts below. Where Social TV Is Going Wrong — and How to Get It Right By Jeff Schroer – Ad Age Most social-TV aps … Continue reading »
Coca-Cola Vending Machine Makes Customers Dance For A Drink By Karen Summerson – PSFK A theater complex in Korea set up the machine and watched as customers became enthralled and showed off their best dance routines. Passer-by’s were invited to mimic dance moves that were shown on the screen and even those who weren’t great still got … Continue reading »
Reactions to the Facebook Commercial Opinions abound about the new existential-ish commercial for Facebook like Lance Ulanoff of Mashable who thinks “The Facebook Commercial Is All Kinds of Wrong“, and Adweek’s Tim Nudd who thinks the ad is gorgeous yet he’s not impressed. But you can hear the real story from Creativity Online’s Ann-Christine Diaz … Continue reading »
