‘Fighting Mad’ Anthony Bourdain Trashes Travel Channel Over Ad Integration By Jeanine Poggi – Ad Age More and more people are fast-forwarding through traditional commercials, Mr. Bourdain noted in his “Fighting Mad” post. “For this reason,” he wrote, “there’s pressure from networks to ‘integrate’ products into the body of the actual shows whenever possible: to … Continue reading »
Why the Disney-Lucasfilm deal is priceless By Tara Lachapelle and Christopher Palmeri – Washington Post “We fully expect that by joining forces with Disney, Lucasfilm will succeed in ways far beyond anything the company has ever experienced,” Lynne Hale, a spokeswoman for Lucasfilm, wrote in an e-mail. “Disney affords us endless new opportunities.” Read more… … Continue reading »
In London, Kellogg’s Swaps Snacks for Tweets to #tweetshop By Emma Hall – Ad Age Global Kellogg’s is bridging the gap between social currency and real-life money by letting customers at a central London pop-up store pay for Special K Cracker Crisps with a tweet. Allowing consumers to spend their social currency isn’t just a … Continue reading »
Cole Haan Takes Advertising to the Streets The footwear brand has been seen running wild around New York City. Here are a couple of reports on what they are doing. Cole Haan Sells New Pumps Out Of A Food Truck By Karen Summerson – PSFK The brand has posted billboards, painted security gates and more … Continue reading »
thinkLA Corporate member: Deutsch LA These Are The 30 Most Creative People In Advertising Under 30 By Laura Stampler and Jim Edwards – Business Insider Based on agency and peer nominations, along with our own research into awards, campaigns, and innovative potential, we came up with a list of the people you have to watch.” See … Continue reading »
Our offices will be closed from Thursday, August 2, through Monday, August 6, as we relocate to our new digs in Culver City. Please update your address book accordingly. 3535 Hayden Avenue, Suite 300 Culver City, CA 90232 Main phone: (310) 876-0650 And now, on with the news. Twitter’s New Political Index Proves Big Data Knows … Continue reading »
Students will have the opportunity to network with top advertising and media agencies in Southern California, where you’ll be able to connect with HR directly and have the opportunity to ask them questions on how to break into the business. Later in the afternoon you will tour one agency/company and learn firsthand about the inner … Continue reading »
