Big Brands Are Pouring Money Into Their Own Custom News Sites By Max Nisen – Business Insider On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They’re producing videos, releasing interviews with top executives, and providing unique looks inside their organization on their … Continue reading »
Algorithm Can Predict the Next Big Trend on Twitter 5 Hours Before It Happens By Emma Hutchings – PSFK A team from MIT has created an algorithm that is faster and more accurate than the social network’s own. Read more… 7 Brands Helping Out Post-Sandy By Saya Weissman – Digiday We already showed you brands … Continue reading »
IKEA AR App Shows Users How Furniture Would Look In Their Homes By Emma Hutchings – PSFK IKEA Now, developed by District Nerds, uses augmented reality to let you see how items from the catalog would look in your home. Read more… Keeping Viewers Distracted, With TV Commercials Slipping Through By Wayne Friedman – MediaPost … Continue reading »
10 Top Digital Campaign by Auto Brands in the Creative Sandbox Archive By Aziz Ali – PSFK Digital properties are shaping up to demonstrate some of the most inspirational commercial work. That’s why Google has developed Creative Sandbox, a microsite housing a curated selection of work from the advertising industry for people to vote on. … Continue reading »
The 5 Big New Ways Facebook Laid The Groundwork For Making Money During Q3 2012 By Josh Constine – TechCrunch You probably won’t see the revenue bump in Facebook’s earnings report today from all its new monetization schemes. But with this quarter’s rollout of Gifts, a mobile ad network, app install ads, FBX, and Sponsored … Continue reading »
Disney Rebrands Their Princesses to Encourage Girls to Achieve Their Goals Via Emma Hutchings – PSFK Disney has released an inspirational new video to celebrate the Princess inside every young girl. It rebrands “princess” by framing it in terms of bravery, trust, loyalty, kindness, generosity, compassion, standing up for oneself, and standing up for others. … Continue reading »
Coca-Cola Vending Machine Makes Customers Dance For A Drink By Karen Summerson – PSFK A theater complex in Korea set up the machine and watched as customers became enthralled and showed off their best dance routines. Passer-by’s were invited to mimic dance moves that were shown on the screen and even those who weren’t great still got … Continue reading »
Cole Haan Takes Advertising to the Streets The footwear brand has been seen running wild around New York City. Here are a couple of reports on what they are doing. Cole Haan Sells New Pumps Out Of A Food Truck By Karen Summerson – PSFK The brand has posted billboards, painted security gates and more … Continue reading »
“It’s Monday… Monday… gotta get work done on Monday…” We scour the Interwebs to bring you random happenings and news… so you don’t have to… Today on the Daily Dish: Trend: Shopper Coaching [Future Of Retail] by Allie Walker – PSFK In the analysis in our latest Future Of Retail Report, the PSFK Consulting team … Continue reading »
