Tagged with PSFK

Daily Dish: Big Brands’ Custom News Sites, Wal-Mart Pop-Up Toy Store, and Introducing Waze

Daily Dish: Big Brands’ Custom News Sites, Wal-Mart Pop-Up Toy Store, and Introducing Waze

Big Brands Are Pouring Money Into Their Own Custom News Sites By Max Nisen – Business Insider On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They’re producing videos, releasing interviews with top executives, and providing unique looks inside their organization on their … Continue reading

Daily Dish 10-8-12: Disney’s Brand New Princesses, Red Bull’s Near-Space Jump, and Angry Birds Star Wars

Daily Dish 10-8-12: Disney’s Brand New Princesses, Red Bull’s Near-Space Jump, and Angry Birds Star Wars

Disney Rebrands Their Princesses to Encourage Girls to Achieve Their Goals Via Emma Hutchings – PSFK Disney has released an inspirational new video to celebrate the Princess inside every young girl. It rebrands “princess” by framing it in terms of bravery, trust, loyalty, kindness, generosity, compassion, standing up for oneself, and standing up for others. … Continue reading