Facebook is stirring things up this week. We thought we should round up some good bits for you. Facebook Rolling Out Pages-Only Feed By Tim Petersen – Adweek Amid the marketer outcry over their page posts reaching fewer News Feeds, Facebook said today that is has begun rolling out a “Pages Only” News Feed that … Continue reading »
Big Brands Are Pouring Money Into Their Own Custom News Sites By Max Nisen – Business Insider On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They’re producing videos, releasing interviews with top executives, and providing unique looks inside their organization on their … Continue reading »
The 5 Big New Ways Facebook Laid The Groundwork For Making Money During Q3 2012 By Josh Constine – TechCrunch You probably won’t see the revenue bump in Facebook’s earnings report today from all its new monetization schemes. But with this quarter’s rollout of Gifts, a mobile ad network, app install ads, FBX, and Sponsored … Continue reading »
Top 10 Commercials of the Week: Oct. 5-12 By Melissa Hoffmann – Adweek Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks. Watch them all here. 10 Brands Doing Tumblr Right By Jennife Shore – Mashable We see our favorite brands come to life in commercials and on the Internet, … Continue reading »
Reactions to the Facebook Commercial Opinions abound about the new existential-ish commercial for Facebook like Lance Ulanoff of Mashable who thinks “The Facebook Commercial Is All Kinds of Wrong“, and Adweek’s Tim Nudd who thinks the ad is gorgeous yet he’s not impressed. But you can hear the real story from Creativity Online’s Ann-Christine Diaz … Continue reading »
Social Media Interactions May Influence Offline Behavior By Laurie Sullivan – MediaPost About 56% of consumers participating in a study analyzing how Twitter tweets, Facebook posts and Pinterest Pins influence offline behavior said they have never used a mobile app to help achieve a personal goal. Those changing their offline behavior based on an app … Continue reading »
50% of Consumers Value a Brand’s Facebook Page More Than Its Website By Samantha Murphy – Mashable Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever. Check out the full … Continue reading »
Among Top Retailers, Walmart Dominates Mobile Check-Ins By J.J. Colao – Forbes According to a report released by LocalResponse, a New York company that helps companies target customers based on social media sentiment and check-ins, Walmart captures nearly 40% of mobile check-ins via Foursquare, Twitter, Instagram, Pinterest and Yelp among the top ten U.S. retailers. … Continue reading »
Women Prefer Pinterest, Young Adults Choose Instagram [STUDY] By Andrea Smith – Mashable If you’re someone who likes to post original photos and videos online, there’s a name for you. You’re a creator, according to research from the Pew Internet and American Life Project. “Creators,” who post photos and videos online that they made, make … Continue reading »
Bacon Barter By Creativity Online How good is Oscar Mayer’s Butcher Thick Cut Bacon? Is it good enough to take the place of cold, hard cash? 360i and Oscar Mayer are testing out America’s love for bacon through “The Great American Bacon Barter,” where Josh Sankey — penniless except for a trailer full of bacon, … Continue reading »
