The Image Economy Cometh: Why Instagram’s New Profile Pages Are A Big Deal By Samuel Rosen – MediaPost At first glance, it seems like a relatively “lite” launch: similar to Facebook’s timeline release, you get a big image above your head (comprised of a composite of your photos), seven randomly selected recent images (sorry, no … Continue reading »
Analyst: Hurricane Sandy to Cost Ad Industry $500 Million By Rupal Parekh – Ad Age The storm that hit the Northeast this week — and with it many companies in the media and ad space — has prompted the yanking of ads and a slowdown for many U.S. marketers in a key area of the … Continue reading »
IKEA AR App Shows Users How Furniture Would Look In Their Homes By Emma Hutchings – PSFK IKEA Now, developed by District Nerds, uses augmented reality to let you see how items from the catalog would look in your home. Read more… Keeping Viewers Distracted, With TV Commercials Slipping Through By Wayne Friedman – MediaPost … Continue reading »
Pinfluencer Brings Pinterest Contests to Brands’ Sites, Facebook Pages By Tim Peterson – Adweek Now, Pinfluencer wants to do the same for Pinterest. On Thursday, the Pinterest analytics firm was set to launch Pinterest Promotions. The idea is for brands to use the platform to set up contests and sweepstakes on Facebook or the brands’ … Continue reading »
Top 10 Commercials of the Week: Oct. 5-12 By Melissa Hoffmann – Adweek Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks. Watch them all here. 10 Brands Doing Tumblr Right By Jennife Shore – Mashable We see our favorite brands come to life in commercials and on the Internet, … Continue reading »
The World’s Most Powerful Brands By Kurt Badenhausen – Forbes Some brands are financially valuable, while others resonate with consumers. These 100 brands rate the best at both. Would you like to guess the top 5? Share with us in the comment. See the full list. thinkLA Corporate Member: Huge As Worlds Collide, How Can … Continue reading »
Digital Bottle Cap Augurs The Internet Of Alcohol-Based Things By: Meg Carter – Fast Company – Co.Create London-based Work Club’s latest project offers a chance to start an evening out on the town with friends with, quite literally, a bang. The digital agency’s new work for Strongbow Gold Cider is a digitally connected bottle cap … Continue reading »
Social Media Interactions May Influence Offline Behavior By Laurie Sullivan – MediaPost About 56% of consumers participating in a study analyzing how Twitter tweets, Facebook posts and Pinterest Pins influence offline behavior said they have never used a mobile app to help achieve a personal goal. Those changing their offline behavior based on an app … Continue reading »
50% of Consumers Value a Brand’s Facebook Page More Than Its Website By Samantha Murphy – Mashable Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever. Check out the full … Continue reading »
Among Top Retailers, Walmart Dominates Mobile Check-Ins By J.J. Colao – Forbes According to a report released by LocalResponse, a New York company that helps companies target customers based on social media sentiment and check-ins, Walmart captures nearly 40% of mobile check-ins via Foursquare, Twitter, Instagram, Pinterest and Yelp among the top ten U.S. retailers. … Continue reading »
