Social Media Interactions May Influence Offline Behavior By Laurie Sullivan – MediaPost About 56% of consumers participating in a study analyzing how Twitter tweets, Facebook posts and Pinterest Pins influence offline behavior said they have never used a mobile app to help achieve a personal goal. Those changing their offline behavior based on an app … Continue reading »
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Perez to Expand The Phelps Group’s “Total Market” Capabilities
SANTA MONICA, Calif. – (Feb. 22, 2012) – In a continuing effort to serve the diverse needs of the Hispanic marketplace, The Phelps Group announces that Alex Perez has joined the integrated marketing communications (IMC) agency as a Team Leader. Alex will be providing multi-cultural insight, as well as supporting the needs of the agency’s … Continue reading »
thinkLA Fall Advertising Career Days is this Friday and Saturday!
Students will have the opportunity to network with top advertising and media agencies in Southern California, where you’ll be able to connect with HR directly and have the opportunity to ask them questions on how to break into the business. Later in the afternoon you will tour one agency/company and learn firsthand about the inner … Continue reading »