10 Top Digital Campaign by Auto Brands in the Creative Sandbox Archive By Aziz Ali – PSFK Digital properties are shaping up to demonstrate some of the most inspirational commercial work. That’s why Google has developed Creative Sandbox, a microsite housing a curated selection of work from the advertising industry for people to vote on. … Continue reading »
Why Focus Groups Kill Innovation, From The Designer Behind Swiffer Innovation Engine By Gianfranco Zaccai, co-founder and president, Continuum – Fast Company / Co.Design “In my 40 years working in design and innovation, alongside some of the most brilliant minds in the business, I have never seen innovation come out of a focus group. Let me … Continue reading »
Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant By Tim Nudd – Adweek Brands often freeze up when they’re criticized on Facebook. U.K. maxipad maker Bodyform makes the most of it. Long story short, a guy posted a comment on Facebook, hilariously, calling out Bodyform for false advertising. Instead of shying away, … Continue reading »
6 Ways To Build Digital Products That Spark Creativity And Drive Innovation Engine By Victor Mathieux – Fast Company / Co.Design Just as responsibly designed physical spaces are healthy, humane places, digital tech should encourage users to do more than sit behind a glowing screen, argues Everest’s Victor Mathieux. Read more… The Connected Protagonist By Jon … Continue reading »
We talked about Red Bull Stratos space jump earlier last week. Now that the jump happened, it’s time for a little follow up. Red Bull Stratos Shatters Records—And Traditional Notions Of Marketing By Teressa Iezzi – Fast Company / Co.Create “I know the whole world is watching now,” said Felix Baumgartner, at the edge of … Continue reading »
Cole Haan Takes Advertising to the Streets The footwear brand has been seen running wild around New York City. Here are a couple of reports on what they are doing. Cole Haan Sells New Pumps Out Of A Food Truck By Karen Summerson – PSFK The brand has posted billboards, painted security gates and more … Continue reading »
SANTA MONICA, Calif. – (Feb. 22, 2012) – In a continuing effort to serve the diverse needs of the Hispanic marketplace, The Phelps Group announces that Alex Perez has joined the integrated marketing communications (IMC) agency as a Team Leader. Alex will be providing multi-cultural insight, as well as supporting the needs of the agency’s … Continue reading »
February 16, 2012 — Deutsch LA announced today that Jerome Austria, the creative force behind the online video sensation “The Bark Side,” has joined the agency as EVP, group digital creative director for Volkswagen. Austria was co-executive director of Wieden+Kennedy NY before joining Deutsch LA on a freelance basis in 2011. “Jerome is one of … Continue reading »
New York, February 8, 2012 — Horizon Media, the largest independent media services agency in the world and the fastest growing in the industry, announced today two key personnel changes in the LA Office – Zach Rosenberg has been elevated to the newly-created position of EVP, Chief Growth Officer and Serena Duff has been promoted … Continue reading »
Our friends at Hyper Island are hosting a Master Class in Los Angeles from March 21-23! thinkLA members receive 10% off registration! Companies sending 3 or more individuals (maximum of 6) receive 20% off the total cost. The Hyper Island Master Class is an intensive three-day course (March 21-23) for creative industry professionals, focusing on … Continue reading »
