Why Focus Groups Kill Innovation, From The Designer Behind Swiffer Innovation Engine By Gianfranco Zaccai, co-founder and president, Continuum – Fast Company / Co.Design “In my 40 years working in design and innovation, alongside some of the most brilliant minds in the business, I have never seen innovation come out of a focus group. Let me … Continue reading »
This week is flying by so fast that we skipped right over Monday! We scour the Interwebs to bring you random happenings and news… so you don’t have to… Today on the Daily Dish: Photo courtesy of Pacific Battleship Center Full Steam Ahead at the Port of Los Angeles by Gary Toebben – Los Angeles … Continue reading »
SANTA MONICA, Calif. – (Feb. 22, 2012) – In a continuing effort to serve the diverse needs of the Hispanic marketplace, The Phelps Group announces that Alex Perez has joined the integrated marketing communications (IMC) agency as a Team Leader. Alex will be providing multi-cultural insight, as well as supporting the needs of the agency’s … Continue reading »
February 16, 2012 — Deutsch LA announced today that Jerome Austria, the creative force behind the online video sensation “The Bark Side,” has joined the agency as EVP, group digital creative director for Volkswagen. Austria was co-executive director of Wieden+Kennedy NY before joining Deutsch LA on a freelance basis in 2011. “Jerome is one of … Continue reading »
New York, February 8, 2012 — Horizon Media, the largest independent media services agency in the world and the fastest growing in the industry, announced today two key personnel changes in the LA Office – Zach Rosenberg has been elevated to the newly-created position of EVP, Chief Growth Officer and Serena Duff has been promoted … Continue reading »
Our friends at Hyper Island are hosting a Master Class in Los Angeles from March 21-23! thinkLA members receive 10% off registration! Companies sending 3 or more individuals (maximum of 6) receive 20% off the total cost. The Hyper Island Master Class is an intensive three-day course (March 21-23) for creative industry professionals, focusing on … Continue reading »
SANTA MONICA, Calif. – (January 23, 2012) – With years of experience creating and delivering integrated marketing communications for the travel industry, The Phelps Group announces it has been selected as agency of record for Luxury Link Travel Group, a longtime leader in high-end, high-value travel experiences. The agency will support the company’s strategic marketing … Continue reading »
Recognize that tune? The team at Deutsch LA put together a teaser video entitled “The Bark Side” to give fans something to look forward to during the Super Bowl. The anticipated spot follows in the success of last year’s Star Wars-centric commercial, “The Force,” which has over 48 million views on YouTube to date. The … Continue reading »
Our friends at LE BOOK are hosting CONNECTIONS at The Hangar Milk Studios on Thursday, January 26th! This is a unique opportunity to view portfolios and reels, source new talent / services and meet with your creative peers. WHO IS IT FOR? CONNECTIONS is the place to find talent for all your campaigns, editorials, catalogues … Continue reading »
