To Ban or Not to Ban: Is Asda’s ‘Mum’ Ad Sexist? By Shareen Pathak – Creativity Online British holiday ads are usually great. But not all of them are resulting in warm fuzzies this year. The Advertising Standards Authority is now investigating one ad, created by Saatchi & Saatchi for supermarket chain Asda, after it … Continue reading »
I Saw The Future Of Advertising And It’s Pretty Awesome By Rob Schwartz – Forbes Last week I had the distinct privilege of judging the Tomorrow Awards, an advertising award show dedicated to showing the future of communications, today…Now, I cannot reveal what won. But I will share a few pieces that point the way … Continue reading »
Have you voted today? We have! Since all eyes are on the election today, we thought we’d keep it light today at the Daily Dish. Speaking of following the election… 21 Can’t-Miss Election Day Digital Resources By Alex Kantrowitz – Forbes In just a few hours the polls will close and a winner of the … Continue reading »
We probably have seen newsjacking at its worse in the past few days as brands moved in on the trending topic with mixed results. Digiday takes a brief look at Duracell and Barney’s while Adweek calls out American Apparel and Gap as a flat-out fail. On the general reach and impact of social media, Forbes reflects on the … Continue reading »
Facebook Studio: Announcing a New Pages Structure for Global Brands Every month people from around the world engage with their favorite brands on Facebook. Today we’re excited to announce Global Pages, a new structure that provides the best, localized experiences for a brand’s customers, available to all brands working with Facebook. Read more… 5 Things … Continue reading »
10 Top Digital Campaign by Auto Brands in the Creative Sandbox Archive By Aziz Ali – PSFK Digital properties are shaping up to demonstrate some of the most inspirational commercial work. That’s why Google has developed Creative Sandbox, a microsite housing a curated selection of work from the advertising industry for people to vote on. … Continue reading »
Why Focus Groups Kill Innovation, From The Designer Behind Swiffer Innovation Engine By Gianfranco Zaccai, co-founder and president, Continuum – Fast Company / Co.Design “In my 40 years working in design and innovation, alongside some of the most brilliant minds in the business, I have never seen innovation come out of a focus group. Let me … Continue reading »
The World’s Most Powerful Brands By Kurt Badenhausen – Forbes Some brands are financially valuable, while others resonate with consumers. These 100 brands rate the best at both. Would you like to guess the top 5? Share with us in the comment. See the full list. thinkLA Corporate Member: Huge As Worlds Collide, How Can … Continue reading »
Is This The World’s Most Interactive Print Ad? By Todd Wasserman – Mashable As the release from Lexus notes, most traditionally “interactive” print ads direct users away from the page (think QR codes.) However, “CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page … Continue reading »
Disney Rebrands Their Princesses to Encourage Girls to Achieve Their Goals Via Emma Hutchings – PSFK Disney has released an inspirational new video to celebrate the Princess inside every young girl. It rebrands “princess” by framing it in terms of bravery, trust, loyalty, kindness, generosity, compassion, standing up for oneself, and standing up for others. … Continue reading »
