Facebook Studio: Announcing a New Pages Structure for Global Brands Every month people from around the world engage with their favorite brands on Facebook. Today we’re excited to announce Global Pages, a new structure that provides the best, localized experiences for a brand’s customers, available to all brands working with Facebook. Read more… 5 Things … Continue reading »
Why Focus Groups Kill Innovation, From The Designer Behind Swiffer Innovation Engine By Gianfranco Zaccai, co-founder and president, Continuum – Fast Company / Co.Design “In my 40 years working in design and innovation, alongside some of the most brilliant minds in the business, I have never seen innovation come out of a focus group. Let me … Continue reading »
6 Ways To Build Digital Products That Spark Creativity And Drive Innovation Engine By Victor Mathieux – Fast Company / Co.Design Just as responsibly designed physical spaces are healthy, humane places, digital tech should encourage users to do more than sit behind a glowing screen, argues Everest’s Victor Mathieux. Read more… The Connected Protagonist By Jon … Continue reading »
We talked about Red Bull Stratos space jump earlier last week. Now that the jump happened, it’s time for a little follow up. Red Bull Stratos Shatters Records—And Traditional Notions Of Marketing By Teressa Iezzi – Fast Company / Co.Create “I know the whole world is watching now,” said Felix Baumgartner, at the edge of … Continue reading »
Digital Bottle Cap Augurs The Internet Of Alcohol-Based Things By: Meg Carter – Fast Company – Co.Create London-based Work Club’s latest project offers a chance to start an evening out on the town with friends with, quite literally, a bang. The digital agency’s new work for Strongbow Gold Cider is a digitally connected bottle cap … Continue reading »
Sorry, Marketers, You’re Doing Facebook Wrong By Todd Wasserman – Mashable If you’re looking to take a day off from posting on Facebook, choose Wednesday, but don’t rest on Sunday or you’ll miss the best opportunity of the week. That’s the advice from Buddy Media‘s “Strategies for Effective Wall Posts: A Timeline Analysis,” a report … Continue reading »
Twitter Redesigns Its Mobile UI, And Looks More Like Facebook By Mark Wilson – Fast Company – Co.Design New mobile apps from Twitter show that the company is bending toward the more visual web. Read more… Across the Pond Creative Swap: Swap your creative skills for a week Creative swap wants to engage creative agencies … Continue reading »
thinkLA Corporate Member: Deutsch LA The Adweek 50 By Tony Case – Adweek The Adweek 50 is not merely a tally of the highest ranking, highest profile, highest paid execs (hasn’t Mark Zuckerberg topped enough lists already?). Rather, here we give props to the muscle men and women, those who won’t necessarily make the cover … Continue reading »
thinkLA news L.A. Gets A New Ad School By Shareen Pathak – Creativity L.A.’s Loyola Marymount University has partnered with non-profit ad club thinkLA to launch The Institute of Modern Marketing, also known as the mSchool. The school is launching with a 14-week pilot course that starts today, called “The Future Will Not Be Televised: … Continue reading »
Bacon Barter By Creativity Online How good is Oscar Mayer’s Butcher Thick Cut Bacon? Is it good enough to take the place of cold, hard cash? 360i and Oscar Mayer are testing out America’s love for bacon through “The Great American Bacon Barter,” where Josh Sankey — penniless except for a trailer full of bacon, … Continue reading »
