Reactions to the Facebook Commercial Opinions abound about the new existential-ish commercial for Facebook like Lance Ulanoff of Mashable who thinks “The Facebook Commercial Is All Kinds of Wrong“, and Adweek’s Tim Nudd who thinks the ad is gorgeous yet he’s not impressed. But you can hear the real story from Creativity Online’s Ann-Christine Diaz … Continue reading »
Social Media Interactions May Influence Offline Behavior By Laurie Sullivan – MediaPost About 56% of consumers participating in a study analyzing how Twitter tweets, Facebook posts and Pinterest Pins influence offline behavior said they have never used a mobile app to help achieve a personal goal. Those changing their offline behavior based on an app … Continue reading »
Sorry, Marketers, You’re Doing Facebook Wrong By Todd Wasserman – Mashable If you’re looking to take a day off from posting on Facebook, choose Wednesday, but don’t rest on Sunday or you’ll miss the best opportunity of the week. That’s the advice from Buddy Media‘s “Strategies for Effective Wall Posts: A Timeline Analysis,” a report … Continue reading »
In London, Kellogg’s Swaps Snacks for Tweets to #tweetshop By Emma Hall – Ad Age Global Kellogg’s is bridging the gap between social currency and real-life money by letting customers at a central London pop-up store pay for Special K Cracker Crisps with a tweet. Allowing consumers to spend their social currency isn’t just a … Continue reading »
50% of Consumers Value a Brand’s Facebook Page More Than Its Website By Samantha Murphy – Mashable Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever. Check out the full … Continue reading »
Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads By Josh Constine – TechCrunch No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today at the Dreamforce conference it became clear, as Facebook ad chief David Fischer … Continue reading »
Among Top Retailers, Walmart Dominates Mobile Check-Ins By J.J. Colao – Forbes According to a report released by LocalResponse, a New York company that helps companies target customers based on social media sentiment and check-ins, Walmart captures nearly 40% of mobile check-ins via Foursquare, Twitter, Instagram, Pinterest and Yelp among the top ten U.S. retailers. … Continue reading »
Soda Ban Enacted In New York By Jessica Testa – BuzzFeed The great New York City soda ban has finally happened. The sale of sodas and sugary drinks larger than 16 ounces is now prohibited across all five boroughs. Over the past few weeks, the Bloomberg Administration and the soda lobby have mounted a furious … Continue reading »
thinkLA news L.A. Gets A New Ad School By Shareen Pathak – Creativity L.A.’s Loyola Marymount University has partnered with non-profit ad club thinkLA to launch The Institute of Modern Marketing, also known as the mSchool. The school is launching with a 14-week pilot course that starts today, called “The Future Will Not Be Televised: … Continue reading »
The 10 Most-Followed Brands in Social Media By Giselle Abramovich – Digiday Track Social has compiled a list of the most-followed businesses on social media, taking into account the number of fans each has on Twitter, Instagram, Facebook, YouTube and LinkedIn. Read more… Marketers Mixed on Facebook Changes By Mark Walsh – MediaPost Given the … Continue reading »
