Facebook is stirring things up this week. We thought we should round up some good bits for you. Facebook Rolling Out Pages-Only Feed By Tim Petersen – Adweek Amid the marketer outcry over their page posts reaching fewer News Feeds, Facebook said today that is has begun rolling out a “Pages Only” News Feed that … Continue reading »
To Ban or Not to Ban: Is Asda’s ‘Mum’ Ad Sexist? By Shareen Pathak – Creativity Online British holiday ads are usually great. But not all of them are resulting in warm fuzzies this year. The Advertising Standards Authority is now investigating one ad, created by Saatchi & Saatchi for supermarket chain Asda, after it … Continue reading »
The Image Economy Cometh: Why Instagram’s New Profile Pages Are A Big Deal By Samuel Rosen – MediaPost At first glance, it seems like a relatively “lite” launch: similar to Facebook’s timeline release, you get a big image above your head (comprised of a composite of your photos), seven randomly selected recent images (sorry, no … Continue reading »
Analyst: Hurricane Sandy to Cost Ad Industry $500 Million By Rupal Parekh – Ad Age The storm that hit the Northeast this week — and with it many companies in the media and ad space — has prompted the yanking of ads and a slowdown for many U.S. marketers in a key area of the … Continue reading »
Facebook Studio: Announcing a New Pages Structure for Global Brands Every month people from around the world engage with their favorite brands on Facebook. Today we’re excited to announce Global Pages, a new structure that provides the best, localized experiences for a brand’s customers, available to all brands working with Facebook. Read more… 5 Things … Continue reading »
The 5 Big New Ways Facebook Laid The Groundwork For Making Money During Q3 2012 By Josh Constine – TechCrunch You probably won’t see the revenue bump in Facebook’s earnings report today from all its new monetization schemes. But with this quarter’s rollout of Gifts, a mobile ad network, app install ads, FBX, and Sponsored … Continue reading »
Pinfluencer Brings Pinterest Contests to Brands’ Sites, Facebook Pages By Tim Peterson – Adweek Now, Pinfluencer wants to do the same for Pinterest. On Thursday, the Pinterest analytics firm was set to launch Pinterest Promotions. The idea is for brands to use the platform to set up contests and sweepstakes on Facebook or the brands’ … Continue reading »
Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant By Tim Nudd – Adweek Brands often freeze up when they’re criticized on Facebook. U.K. maxipad maker Bodyform makes the most of it. Long story short, a guy posted a comment on Facebook, hilariously, calling out Bodyform for false advertising. Instead of shying away, … Continue reading »
Is This The World’s Most Interactive Print Ad? By Todd Wasserman – Mashable As the release from Lexus notes, most traditionally “interactive” print ads direct users away from the page (think QR codes.) However, “CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page … Continue reading »
Coca-Cola Vending Machine Makes Customers Dance For A Drink By Karen Summerson – PSFK A theater complex in Korea set up the machine and watched as customers became enthralled and showed off their best dance routines. Passer-by’s were invited to mimic dance moves that were shown on the screen and even those who weren’t great still got … Continue reading »
