Big Brands Are Pouring Money Into Their Own Custom News Sites By Max Nisen – Business Insider On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They’re producing videos, releasing interviews with top executives, and providing unique looks inside their organization on their … Continue reading »
IKEA AR App Shows Users How Furniture Would Look In Their Homes By Emma Hutchings – PSFK IKEA Now, developed by District Nerds, uses augmented reality to let you see how items from the catalog would look in your home. Read more… Keeping Viewers Distracted, With TV Commercials Slipping Through By Wayne Friedman – MediaPost … Continue reading »
10 Top Digital Campaign by Auto Brands in the Creative Sandbox Archive By Aziz Ali – PSFK Digital properties are shaping up to demonstrate some of the most inspirational commercial work. That’s why Google has developed Creative Sandbox, a microsite housing a curated selection of work from the advertising industry for people to vote on. … Continue reading »
Pinfluencer Brings Pinterest Contests to Brands’ Sites, Facebook Pages By Tim Peterson – Adweek Now, Pinfluencer wants to do the same for Pinterest. On Thursday, the Pinterest analytics firm was set to launch Pinterest Promotions. The idea is for brands to use the platform to set up contests and sweepstakes on Facebook or the brands’ … Continue reading »
The World’s Most Powerful Brands By Kurt Badenhausen – Forbes Some brands are financially valuable, while others resonate with consumers. These 100 brands rate the best at both. Would you like to guess the top 5? Share with us in the comment. See the full list. thinkLA Corporate Member: Huge As Worlds Collide, How Can … Continue reading »
Is This The World’s Most Interactive Print Ad? By Todd Wasserman – Mashable As the release from Lexus notes, most traditionally “interactive” print ads direct users away from the page (think QR codes.) However, “CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page … Continue reading »
Social Media Interactions May Influence Offline Behavior By Laurie Sullivan – MediaPost About 56% of consumers participating in a study analyzing how Twitter tweets, Facebook posts and Pinterest Pins influence offline behavior said they have never used a mobile app to help achieve a personal goal. Those changing their offline behavior based on an app … Continue reading »
Welcome to October! While it still feels like the middle of August here in LA, fall is upon us. Pusheen the Cat captures the reason why we love this season. And now, for your regularly scheduled news… The Long Goodbye? By Mike Shields – Adweek Despite the missteps, Microsoft insists it’s still serious about advertising. … Continue reading »
Cole Haan Takes Advertising to the Streets The footwear brand has been seen running wild around New York City. Here are a couple of reports on what they are doing. Cole Haan Sells New Pumps Out Of A Food Truck By Karen Summerson – PSFK The brand has posted billboards, painted security gates and more … Continue reading »
It’s Monday… welcome to this week! We scour the Interwebs to bring you random happenings and news… so you don’t have to! Today on the Daily Dish: Marketers Take Mobile, Digital Reins by Andrew McMains – AdWeek RSW survey reveals disconnect between growth in mobile marketing and agency assignments… read more Twitter: New Hashtag Pages Are … Continue reading »
