Tagged with Digiday

Daily Dish: Big Brands’ Custom News Sites, Wal-Mart Pop-Up Toy Store, and Introducing Waze

Daily Dish: Big Brands’ Custom News Sites, Wal-Mart Pop-Up Toy Store, and Introducing Waze

Big Brands Are Pouring Money Into Their Own Custom News Sites By Max Nisen – Business Insider On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They’re producing videos, releasing interviews with top executives, and providing unique looks inside their organization on their … Continue reading

Daily Dish: Disney-Lucasfilm Deal, Duracell’s Charging Station, and The Agency Product Myth

Daily Dish: Disney-Lucasfilm Deal, Duracell’s Charging Station, and The Agency Product Myth

Why the Disney-Lucasfilm deal is priceless By Tara Lachapelle and Christopher Palmeri – Washington Post “We fully expect that by joining forces with Disney, Lucasfilm will succeed in ways far beyond anything the company has ever experienced,” Lynne Hale, a spokeswoman for Lucasfilm, wrote in an e-mail. “Disney affords us endless new opportunities.” Read more… … Continue reading

Daily Dish: Post-Sandy Social Media Review

Daily Dish: Post-Sandy Social Media Review

We probably have seen newsjacking at its worse in the past few days as brands moved in on the trending topic with mixed results.  Digiday takes a brief look at Duracell and Barney’s while Adweek calls out American Apparel and Gap as a flat-out fail. On the general reach and impact of social media, Forbes reflects on the … Continue reading