Big Brands Are Pouring Money Into Their Own Custom News Sites By Max Nisen – Business Insider On top of their multi-million dollar advertising budgets, huge companies are now diving into an arena previously dominated by traditional media. They’re producing videos, releasing interviews with top executives, and providing unique looks inside their organization on their … Continue reading »
Algorithm Can Predict the Next Big Trend on Twitter 5 Hours Before It Happens By Emma Hutchings – PSFK A team from MIT has created an algorithm that is faster and more accurate than the social network’s own. Read more… 7 Brands Helping Out Post-Sandy By Saya Weissman – Digiday We already showed you brands … Continue reading »
Analyst: Hurricane Sandy to Cost Ad Industry $500 Million By Rupal Parekh – Ad Age The storm that hit the Northeast this week — and with it many companies in the media and ad space — has prompted the yanking of ads and a slowdown for many U.S. marketers in a key area of the … Continue reading »
Why the Disney-Lucasfilm deal is priceless By Tara Lachapelle and Christopher Palmeri – Washington Post “We fully expect that by joining forces with Disney, Lucasfilm will succeed in ways far beyond anything the company has ever experienced,” Lynne Hale, a spokeswoman for Lucasfilm, wrote in an e-mail. “Disney affords us endless new opportunities.” Read more… … Continue reading »
We probably have seen newsjacking at its worse in the past few days as brands moved in on the trending topic with mixed results. Digiday takes a brief look at Duracell and Barney’s while Adweek calls out American Apparel and Gap as a flat-out fail. On the general reach and impact of social media, Forbes reflects on the … Continue reading »
Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant By Tim Nudd – Adweek Brands often freeze up when they’re criticized on Facebook. U.K. maxipad maker Bodyform makes the most of it. Long story short, a guy posted a comment on Facebook, hilariously, calling out Bodyform for false advertising. Instead of shying away, … Continue reading »
Top 10 Commercials of the Week: Oct. 5-12 By Melissa Hoffmann – Adweek Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks. Watch them all here. 10 Brands Doing Tumblr Right By Jennife Shore – Mashable We see our favorite brands come to life in commercials and on the Internet, … Continue reading »
Digital Bottle Cap Augurs The Internet Of Alcohol-Based Things By: Meg Carter – Fast Company – Co.Create London-based Work Club’s latest project offers a chance to start an evening out on the town with friends with, quite literally, a bang. The digital agency’s new work for Strongbow Gold Cider is a digitally connected bottle cap … Continue reading »
Insert in Print Edition of ‘EW’ Will Have a Live Twitter Feed By Todd Wasserman – Mashable Print magazines have been using LCD inserts with video since 2009, but the Oct. 5 edition of Entertainment Weekly is adding something new to the mix: A live Twitter feed. The magazine will sport an insert promoting the CW’s … Continue reading »
50% of Consumers Value a Brand’s Facebook Page More Than Its Website By Samantha Murphy – Mashable Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever. Check out the full … Continue reading »
