Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant By Tim Nudd – Adweek Brands often freeze up when they’re criticized on Facebook. U.K. maxipad maker Bodyform makes the most of it. Long story short, a guy posted a comment on Facebook, hilariously, calling out Bodyform for false advertising. Instead of shying away, … Continue reading »
Sorry, Marketers, You’re Doing Facebook Wrong By Todd Wasserman – Mashable If you’re looking to take a day off from posting on Facebook, choose Wednesday, but don’t rest on Sunday or you’ll miss the best opportunity of the week. That’s the advice from Buddy Media‘s “Strategies for Effective Wall Posts: A Timeline Analysis,” a report … Continue reading »
In London, Kellogg’s Swaps Snacks for Tweets to #tweetshop By Emma Hall – Ad Age Global Kellogg’s is bridging the gap between social currency and real-life money by letting customers at a central London pop-up store pay for Special K Cracker Crisps with a tweet. Allowing consumers to spend their social currency isn’t just a … Continue reading »
thinkLA Corporate Member: Deutsch LA The Adweek 50 By Tony Case – Adweek The Adweek 50 is not merely a tally of the highest ranking, highest profile, highest paid execs (hasn’t Mark Zuckerberg topped enough lists already?). Rather, here we give props to the muscle men and women, those who won’t necessarily make the cover … Continue reading »
Bacon Barter By Creativity Online How good is Oscar Mayer’s Butcher Thick Cut Bacon? Is it good enough to take the place of cold, hard cash? 360i and Oscar Mayer are testing out America’s love for bacon through “The Great American Bacon Barter,” where Josh Sankey — penniless except for a trailer full of bacon, … Continue reading »
thinkLA Corporate member: Deutsch LA These Are The 30 Most Creative People In Advertising Under 30 By Laura Stampler and Jim Edwards – Business Insider Based on agency and peer nominations, along with our own research into awards, campaigns, and innovative potential, we came up with a list of the people you have to watch.” See … Continue reading »
thinkLA corporate member: Deutsch LA Can ‘Traditional’ Agencies Modernize? By Jack Marhshall – Digiday As marketers continue to direct more of their ad budgets to digital, traditional agencies are rushing to adapt their businesses to make sure they’re in on the action. When Winston Binch joined Deutsch LA last year to help build outs digital … Continue reading »
It’s Shark Week! Like most of the rest of the world, we at thinkLA are excited for SHARK WEEK! Check out the team effort by thinkLA members Discovery and DeutschLA on their toothy promo for Volkswagen… read more What Brands Really Think of Agencies by Brian Morrissey – Digiday Over the past six months, Digiday … Continue reading »
5 Ways to Take Customer Loyalty to the Next Level By Joanna Lord – Entrepreneur Since customer loyalty can be critical to making a sale, ask yourself what you’re doing to cultivate it. When was the last time you spent money or resources on making your customers feel appreciated? Many might argue that a focus … Continue reading »
London 2012 Olympics: Athletes rebel at social media crackdown banning them from thanking sponsors By Simon Freeman – London Evening Standard, UK Olympic athletes today united in an online rebellion against a social media clampdown which bans them from posting pictures thanking their sponsors. Dozens of track and field athletes have hit out at Rule 40 … Continue reading »
