Why Focus Groups Kill Innovation, From The Designer Behind Swiffer Innovation Engine By Gianfranco Zaccai, co-founder and president, Continuum – Fast Company / Co.Design “In my 40 years working in design and innovation, alongside some of the most brilliant minds in the business, I have never seen innovation come out of a focus group. Let me … Continue reading »
6 Ways To Build Digital Products That Spark Creativity And Drive Innovation Engine By Victor Mathieux – Fast Company / Co.Design Just as responsibly designed physical spaces are healthy, humane places, digital tech should encourage users to do more than sit behind a glowing screen, argues Everest’s Victor Mathieux. Read more… The Connected Protagonist By Jon … Continue reading »
Twitter Redesigns Its Mobile UI, And Looks More Like Facebook By Mark Wilson – Fast Company – Co.Design New mobile apps from Twitter show that the company is bending toward the more visual web. Read more… Across the Pond Creative Swap: Swap your creative skills for a week Creative swap wants to engage creative agencies … Continue reading »
thinkLA news L.A. Gets A New Ad School By Shareen Pathak – Creativity L.A.’s Loyola Marymount University has partnered with non-profit ad club thinkLA to launch The Institute of Modern Marketing, also known as the mSchool. The school is launching with a 14-week pilot course that starts today, called “The Future Will Not Be Televised: … Continue reading »
When Facebook Says They Are Now Mobile First, Do They Mean Advertising First? By Anthony Wing Kosner – Forbes So Facebook now has some of the brightest minds in Silicon Valley spending their days figuring out how to deliver ads to the small screen that are not just targeted to their “likes” and “friends,” but … Continue reading »
It’s Monday… welcome to this week! We scour the Interwebs to bring you random happenings and news… so you don’t have to! Today on the Daily Dish: Marketers Take Mobile, Digital Reins by Andrew McMains – AdWeek RSW survey reveals disconnect between growth in mobile marketing and agency assignments… read more Twitter: New Hashtag Pages Are … Continue reading »
