We probably have seen newsjacking at its worse in the past few days as brands moved in on the trending topic with mixed results. Digiday takes a brief look at Duracell and Barney’s while Adweek calls out American Apparel and Gap as a flat-out fail. On the general reach and impact of social media, Forbes reflects on the … Continue reading »
Our thoughts are with our friends and families on the East Coast. Since everyone is focusing on Hurricane Sandy, today’s Daily Dish will be on the lighter side. Speaking of Sandy… So now you know Photos that are NOT of Hurricane Sandy There are a few photos being circulated around that are actually not of … Continue reading »
IKEA AR App Shows Users How Furniture Would Look In Their Homes By Emma Hutchings – PSFK IKEA Now, developed by District Nerds, uses augmented reality to let you see how items from the catalog would look in your home. Read more… Keeping Viewers Distracted, With TV Commercials Slipping Through By Wayne Friedman – MediaPost … Continue reading »
10 Top Digital Campaign by Auto Brands in the Creative Sandbox Archive By Aziz Ali – PSFK Digital properties are shaping up to demonstrate some of the most inspirational commercial work. That’s why Google has developed Creative Sandbox, a microsite housing a curated selection of work from the advertising industry for people to vote on. … Continue reading »
Why Focus Groups Kill Innovation, From The Designer Behind Swiffer Innovation Engine By Gianfranco Zaccai, co-founder and president, Continuum – Fast Company / Co.Design “In my 40 years working in design and innovation, alongside some of the most brilliant minds in the business, I have never seen innovation come out of a focus group. Let me … Continue reading »
Pinfluencer Brings Pinterest Contests to Brands’ Sites, Facebook Pages By Tim Peterson – Adweek Now, Pinfluencer wants to do the same for Pinterest. On Thursday, the Pinterest analytics firm was set to launch Pinterest Promotions. The idea is for brands to use the platform to set up contests and sweepstakes on Facebook or the brands’ … Continue reading »
Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads By Josh Constine – TechCrunch No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today at the Dreamforce conference it became clear, as Facebook ad chief David Fischer … Continue reading »
thinkLA Corporate Member: Deutsch LA The Adweek 50 By Tony Case – Adweek The Adweek 50 is not merely a tally of the highest ranking, highest profile, highest paid execs (hasn’t Mark Zuckerberg topped enough lists already?). Rather, here we give props to the muscle men and women, those who won’t necessarily make the cover … Continue reading »
Soda Ban Enacted In New York By Jessica Testa – BuzzFeed The great New York City soda ban has finally happened. The sale of sodas and sugary drinks larger than 16 ounces is now prohibited across all five boroughs. Over the past few weeks, the Bloomberg Administration and the soda lobby have mounted a furious … Continue reading »
How Twitter Users Are Memorializing 9/11 By Alex Fitzpatrick – Mashable To commemorate those lost in the September 11, 2001 attacks that occurred 11 years ago on Tuesday, many Twitter users spent the morning sharing details about where they were when they first heard the fateful news. Read more… 40 Incredible Pictures Of One World … Continue reading »
